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Sandy Hook Promise Applauds Bipartisan Introduction of Critical School Safety Legislation entitled the STOP School Violence Act of 2018, Urging Swift Passage in Congress

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FOR IMMEDIATE RELEASE                                                                         

Dini von Mueffing Communications

Stephanie Morris

stephanie@dvmcpr.com

646-650-5005

 

Sandy Hook Promise Applauds Bipartisan Introduction of Critical School Safety Legislation entitled the STOP School Violence Act of 2018, Urging Swift Passage in Congress

 

Newtown, CT – January 31, 2018 – In the first weeks of 2018, we have had 11 school shootings including the fatal tragedy last week in Benton, Kentucky. We know that violence in our schools, including suicide, bullying, and mass shootings, is preventable through proven early intervention programs and training.  Following tragedies like Columbine, Virginia Tech and Sandy Hook, the federal government has funded short-term school safety initiatives focused on crisis response, active shooters, and physical infrastructure. While these are important investments, we have not yet seen sustained strategies` to curb youth violence or stop suicides and violence in our schools before they happen. Our students, educators, and local law enforcement need the tools and support to take proactive and continuous steps towards improving school safety.

 

Sandy Hook Promise praises U.S. Congressmen John Rutherford (R-FL), Ted Deutch (D-FL), Harold “Hal” Rogers (R-KY), and Derek Kilmer (D-WA) for introducing the Students, Teachers and Officers Preventing (STOP) School Violence Act of 2018.

 

“No child should fear going to school and no other parents should have to know the pain of losing their child in a school shooting. We can stop violence in our schools by training our students and their educators to know the signs and intervene. We are proud to support this legislation that will ensure that millions more schools will be trained in prevention and lives will be saved,” said Mark Barden, co-founder and managing director of Sandy Hook Promise, and the father of Daniel, who was killed in the Sandy Hook Elementary tragedy.

 

“As a 40-year career law enforcement officer, I know firsthand the importance of identifying signs of trouble and intervening in a situation before it escalates to violence,” stated Congressman Rutherford.  “The best way to keep our students and teachers safe is to prevent tragedy before it occurs.  Our bill takes important steps to do just that by encouraging local schools to partner with local law enforcement to learn how to identify threats, so that incidents can be stopped before they occur, saving lives and preventing violence.  No parent should have to be fearful of sending their child to school, and I thank my colleagues for joining me in the effort to enhance school safety.”

“Just since the beginning of the year, we’ve had at least eleven shootings on school property. This shouldn’t be how schools begin a new semester,” said Congressman Deutch. “Children and teachers must feel safe in their classrooms. This bill is a sensible and meaningful approach to gun violence in schools by equipping students, teachers, and administrators with the tools to identify possible signs of violence and respond appropriately.”

 

The legislation invests in early intervention and prevention programs to stop school violence before it happens by authorizing the Department of Justice to make grants to states for the purposes of training students, school personnel, and law enforcement to identify signs of violence and intervene to prevent people from hurting themselves or others.  The legislation also permits the development and operation of anonymous reporting systems, and formation of school threat assessment and intervention teams to help schools intake and triage threats before tragedy strikes.

 

“In Kentucky, we were gravely reminded last week of the dire need for more effective prevention efforts in our schools to curb violence and reach our troubled youth before another heartbreaking tragedy occurs,” said Congressman Rogers. “We clearly need to do more to help our students on both sides of the equation: both bullies and their victims need more comprehensive intervention in our schools. It is my hope that Congress will take quick action to pass this worthy life-saving bill, which also gives teachers and staff additional support.”

“When our kids go to school, they should be excited about the day ahead — not fearful for their safety,” Congressman Kilmer said. “This legislation will give teachers, students and administrators the tools and resources necessary to stop school violence before it starts. This is a great first step in making our schools safer, and I hope this bipartisan effort leads to future action that directly addresses the specific threat of gun violence in schools.”

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP’s mission is to prevent gun violence (and other forms of violence and victimization) BEFORE it happens by educating and mobilizing youth and adults to identify, intervene and get help for at-risk individuals. SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human-side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation.

 

For more information, visit www.sandyhookpromise.org or call 203-304-9780.

 

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Sandy Hook Promise to Host 3rd Annual Start With Hello Call-To-Action Week 2/5 – 2/9

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FOR IMMEDIATE RELEASE

Media Contact:

Dini von Mueffling Communications

Stephanie Morris

Stephanie@dvmcpr.com

646-650-5005

 

Sandy Hook Promise to Host 3rd Annual

Start With Hello Call-To-Action Week 2/5 – 2/9

 

Students across the country will learn how to create a connected and inclusive community, as well as how to prevent violence through this proven program

 

Newtown, CT – On the heels of the success of its latest PSA, “Tomorrow’s News”, which was viewed over 1.6 million times, Sandy Hook Promise is announcing its third annual national Start With Hello Call-to-Action Week

Start With Hello is a no-cost, easy-to-implement program for schools and community organizations. With the program, students are empowered to create an inclusive and connected community by reaching out to those who may be chronically isolated, marginalized or rejected to let them know that they are valued and are not invisible.

Social isolation is the overwhelming feeling of being left out, lonely, or treated like you are invisible. It is a growing epidemic in the United States and within our schools. Excessive feelings of isolation can be associated with violent and suicidal behavior.  Young people who are isolated can become victims of bullying, violence and/or depression. As a result, many pull away from society, struggle with learning and social development, and may choose to hurt themselves or others.

“Every year we receive amazing feedback from schools participating in Start With Hello week, from how easy and fun it is to implement, to how much the students love it and the positive impacts they are experiencing as a result,” said Nicole Hockley, co-founder and managing director at Sandy Hook Promise, and mother of six-year old Dylan, killed in the Sandy Hook School shooting. “While Start With Hello and creating inclusive, connected school communities has many social benefits, we also know that chronic social isolation can lead to acts of violence and self-harm.  We can take actions to prevent this from happening, including simple actions like reaching out and saying “Hello”.

During the week of February 5th through the 9th, SHP will work with schools across the nation during the Start With Hello call to action week, aiming to reach hundreds of thousands of students. Start With Hello is delivered at no cost to schools and organizations by SHP. The program can be taught by SHP trained presenters in the classroom or assemblies, or it can be self-lead by schools downloading the digital curriculum.

For more information, go to www.sandyhookpromise.org or email programs@sandyhookpromise.org.

Since its inception, Sandy Hook Promise has educated nearly 2.5 million youths and adults in all 50 states with its Know The Signs Programs on mental health & wellness, identification of at-risk behaviors and how to take action and get help before a situation escalates. Those trained are now able to spread SHP’s vital messages and help prevent gun violence BEFORE it happens.

 

About Sandy Hook Promise

Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut.

They are led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook School on December 14, 2012. Sandy Hook Promise is focused on preventing gun violence (and other forms of violence) BEFORE it happens by educating and mobilizing parents, schools and communities on mental health and wellness programs that identify, intervene and help at-risk individuals. SHP is a moderate, above-the-politics organization that supports sensible non-policy and policy solutions that protect children and prevent gun violence. Our intent is to honor all victims of gun violence by turning our tragedy into a moment of transformation. Our office is located at 13 Church Hill Road, Newtown. For more information visit www.sandyhookpromise.org or call 203-304-9780.

 

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SHP Statement on Shooting at Marshall County High School

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FOR IMMEDIATE RELEASE                                                                              

Dini von Mueffing Communications

Stephanie Morris

stephanie@dvmcpr.com

646-650-5005

 

 

Sandy Hook Promise Statement on Marshall County High School Shooting

 

January 23, 2018 – Today, America again witnessed another deadly school shooting, this time at Marshall County High School in Benton, KY. We are deeply saddened to learn that two 15-year-old students were killed and at least 17 others were injured. Our hearts and thoughts are with the Benton community, as we understand all too well what they are going through today and in the days to come.

 

Though we are only in the first month of 2018, according to the Gun Violence Archive, today's shooting is the 15th mass shooting this year.  It is also the third school shooting this week.  Yesterday, a 15-year-old girl was injured in a shooting at Italy High School in Italy, Texas and a 14-year-old boy was wounded when someone opened fire from a pickup truck outside a New Orleans charter school.

 

This is unacceptable.

 

We understand that these horrific incidents can make one feel helpless and hopeless, however, we must come together to take real action to keep our children safe.

 

Join us to help prevent another mass shooting. Make the Promise, talk to your legislators, and get your community and school involved in our no-cost training to know the signs of at-risk behavior and how to take action to stop violence before it happens.

 

We will keep Benton, and Italy, and New Orleans, and the families and friends of countless others who will be senselessly shot, wounded, and killed by gun violence across America, in our thoughts as we work to teach people that this doesn’t have to happen again.

 

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP’s mission is to prevent gun violence (and other forms of violence and victimization) BEFORE it happens by educating and mobilizing youth and adults to identify, intervene and get help for at-risk individuals. SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human-side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation.

 

For more information, visit www.sandyhookpromise.org or call 203-304-9780.

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Participate in a Moment of Silence on December 14

Join Americans across the country in participating in a moment of silence on Facebook to mark five years since the tragedy at Sandy Hook Elementary and raise funds to protect more children from gun violence.

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SHP Launches New PSA "Tomorrow's News" and "The Dreaming Kind" A New Original Song by Sheryl Crow

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FOR IMMEDIATE RELEASE 

Sandy Hook Promise Launches “Tomorrow’s News” PSA and “The Dreaming Kind”  

An Original Song by Sheryl Crow for the 5-Year Remembrance  

of the Sandy Hook School Tragedy 

 

Donations from the PSA and proceeds from the song will benefit Sandy Hook Promise  

as it launches a campaign to raise over $1 million to aggressively expand its  

Know The Signs gun violence prevention programs 

 

Newtown, CT - December 11, 2017 – Today, Sandy Hook Promise (SHP) will debut “Tomorrow’s News,” its latest PSA, and “The Dreaming Kind,” an original song by Sheryl Crow on ABC’s Good Morning America during the 8 AM hour.  Donations from the PSA and proceeds from downloads of the song will benefit Sandy Hook Promise’s lifesaving educational programs. 

 

“Tomorrow’s News,” a new PSA created with BBDO New York, follows the success of last year’s video “Evan,” which has received over 150 million views and helped reframe the conversation on gun violence prevention.  As with “Evan”, the “Tomorrow’s News” PSA builds on signs exhibited by individuals who may hurt themselves or others that are often missed or not acted upon. The film shows a newscast covering a school shooting the day before it actually takes place to illustrate that.  We can learn to “Know the Signs” and take action today to prevent gun violence tomorrow.  BBDO, who received over 60 esteemed awards for “Evan” – including one of the top ads of 2016, donated all services and creative teams to make “Tomorrow’s News” for SHP.  View the PSA here.  

 

“It’s easy to know the right thing to do after it’s too late to do anything. In this PSA, we illustrate that when it comes to gun violence prevention, the stakes are too high to let that continue to be the case. We hope this moves people to support Sandy Hook Promise in expanding its Know the Signs programs,” said Greg Hahn, Chief Creative Officer of BBDO New York.  

 

“Tomorrow’s News” continues the conversation about the importance of knowing the signs of someone at risk and taking action.  In this video, viewers’ perspective of a mass shooting will be upended as they see how easy it is to miss the signs or grapple with what to do when the signs are there,” said Mark Barden, Managing Director and co-founder of Sandy Hook Promise, and father of Daniel, who was 7-years old when killed in the Sandy Hook Tragedy.  “The work of Sandy Hook Promise focuses on preventing gun violence before it starts. “Tomorrow’s News” is a powerful reminder that everyone can prevent a tragedy when they know the signs.” 
 

“The Dreaming Kind”, written and sung by nine-time Grammy award winner Sheryl Crow for Sandy Hook Promise, is a song about tragedy turned to transformation and hope. It speaks to the pain our country has endured as tragedies are “getting hard to watch,” yet represents the voice of the families who founded and lead Sandy Hook Promise as well as supporters nationwide by saying: 

“I’m giving it all I got; there’ll be no more wasting precious time; giving it all I got; and nothing’s ever going to change my mind.” 

“The Dreaming Kind” is available as a name-your-price download on SherylCrow.bandcamp.com with a minimum contribution of .99 cents, with download proceeds going to Sandy Hook Promise. Contributions greater than .99 cents are of course accepted and appreciated.  

 

The video for “The Dreaming Kind” was filmed on location in Nashville and directed by Gus Black. The elegant and understated black and white film features Crow and her niece. The elegiac yet hopeful message reminds the viewer to “Never Forget – December 14, 2012.” Watch the video here

 

“The tragedy in Newtown 5 years ago and the countless lives lost in mass shootings since have weighed heavily on my heart. I felt compelled to write “The Dreaming Kind” for the incredible people at Sandy Hook Promise (SHP) who work so hard every day to combat gun violence. The extraordinary work this organization does to educate and protect our nation from further bloodshed gives me hope for a better tomorrow. I hope this song will inspire the same feeling in those who hear it," said Sheryl Crow.  

 

“We are grateful to Sheryl for her extraordinary generosity.  Every time I listen to the song, it immediately brings me to tears.  Not only does it perfectly capture the emotion of our loss and everyday losses in our country, but I believe it epitomizes everything we do at Sandy Hook Promise to move forward and create real change.  We know it will resonate with people everywhere and drive people to learn more about Sandy Hook Promise’s gun violence prevention programs and the positive impact they are having,” said Nicole Hockley, Managing Director and co-founder of Sandy Hook Promise, and mother of Dylan, who was 6-years old when he was killed in the Sandy Hook tragedy. “The funding from the song’s downloads will help us accelerate training, which we deliver at no cost, to millions of youth and adults nationwide.” 

 

On Thursday, December 14th, Sandy Hook Promise also invites everyone to participate in a “moment of silence” via Facebook Live to commemorate the 5-year remembrance and those lost in the Sandy Hook Shooting.  

 

In three years, SHP has trained over 2.5 million youth and adults across all 50 states with its evidenced-based, no cost Know The Signs violence prevention programs. The programs focus on how to recognize the signs of at-risk behaviors and take action to intervene BEFORE individuals turn violent and hurt themselves or others.  

 

SHP’s four Know The Signs violence prevention programs – which include Start With Hello, Say Something, Signs of Suicide and Safety Assessment & Intervention - are offered free to schools and youth organizations across the country.  SHP’s programs have helped stop multiple school shootings, suicides and other acts of violence, as well as reduced incidences of bullying and helped many young people get the mental health services they need.   

 

About Sheryl Crow: A nine-time GRAMMY AWARD recipient, Sheryl Crow is an American music icon. Her eight studio albums have sold 35 million copies worldwide; seven of them charted in the Top 10 and five were certified for Multi-Platinum sales. In addition to such No. 1 hits as “All I Wanna Do,” “Soak Up the Sun” and “The First Cut Is the Deepest,” Crow has lofted 40 singles into the Billboard Hot 100, Adult Top 40, Adult Contemporary, Mainstream Top 40 and Hot Country Songs charts, with more No. 1 singles in the Triple A listings than any other female artist. Many artists have collaborated with her on special projects, including the Rolling Stones, Eric Clapton, Smokey Robinson and Tony Bennett. She is known as well for her passionate support of multiple charities, including City Of Hope, Stand Up To Cancer, The World Food Program, Feeding America, ADOPT A CLASSROOM, the TJ Martell Foundation, the Elton John AIDS Foundation, MusiCares, the Special Olympics, STOMP Out Bullying and many other worthy causes. For more information, visit SherylCrow.com. 

 

About BBDO: BBDO’s mantra is “The Work. The Work. The Work.”  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content.  For ten years in a row, BBDO has been the most creative agency network in the world in The Gunn Report.  More recently, BBDO was ranked the most awarded agency network across all marketing communications in The Directory Big Won for the 12th time in the 13 years since this ranking was first published.  In addition, BBDO has been named Network of the Year at Cannes six times and has been chosen Agency of the Year multiple times by every leading industry trade publication.  

BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. 

 

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP’s mission is to prevent gun violence (and other forms of violence and victimization) BEFORE it happens by educating and mobilizing youth and adults to identify, intervene and get help for at-risk individuals. SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human-side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation.  

For more information, visit www.sandyhookpromise.org or call 203-304-9780. 

 

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Media Contacts:  

Dini von Mueffling Communications 

Stephanie Morris/Janine Brady 

Stephanie@dvmcpr.com / Janine@dvmcpr.com 

646-650-5005 / 646-741-7117 

 

Warner Bros. Records  

Rick Gershon  

rick.gershon@wbr.com 

818-953-3473   

 

"The Dreaming Kind" by Sheryl Crow

Sheryl Crow wrote "The Dreaming Kind" to honor the five-year mark of the shooting at Sandy Hook Elementary School, where several of our loved ones were killed on December 14, 2012.

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Tomorrow's News

Watch Sandy Hook Promise’s powerful new video, “Tomorrow’s News,” which portrays the devastating impact of gun violence – and the many opportunities we have to prevent it. It might make some feel uncomfortable – but we don't think anyone should ever feel comfortable about gun violence.

We hope you'll watch all the way through:

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Call Your Representative to Reject the Dangerous Concealed-Carry Reciprocity Bill

At any moment, the House could vote on H.R. 38, a bill that would make it easier for dangerous people to carry concealed weapons and take loaded guns into schools.

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