Promise Leader Resources

Have you recently taken action as a Promise Leader to help stop gun violence? Tell us about it by clicking the button below!

Report Back

A Promise Leader is a committed supporter of Sandy Hook Promise’s mission and approach who is willing to go beyond activity at the individual level and introduce Sandy Hook Promise programs to a larger audience within their community (that audience could be at a school, place of worship, civic organization, or other youth-oriented organization). With the help of other Promise Leaders in every state across the country, Promise Leaders help Sandy Hook Promise prevent gun violence – and other forms of violence and victimization – BEFORE it happens. To fulfill our mission, we must not only act within our homes and digitally, but also act “on the ground” within our communities. To do that, we need volunteer Promise Leaders who are committed to working within their community to help build awareness around the Sandy Hook Promise no-cost Know the Signs violence prevention programs.  

Program Promotion

Know the Signs Fact Sheet

Say Something Fact Sheet

Say Something Testimonials

Start With Hello Fact Sheet


SAVE Promise Club Fact Sheet 

SAVE Promise Club Testimonials



Awareness Building

Promise Leader Fact Sheet

Sandy Hook Promise Overview

Know the Signs Letter to the Editor Template

Say Something Letter to the Editor Template

Start With Hello Letter to the Editor Template

Say Something Email to a School or Youth Organization

Start With Hello Email to a School or Youth Organization


SHP Policy Guidelines

Advocacy 101 Webinar

*Please reach out to the Policy team at before advocating on behalf of Sandy Hook Promise


SHP Legislation 101


Universal Background Checks Fact Sheet

ERPO Fact Sheet

STANDUP Act Fact Sheet

STOP Act Fact Sheet

SAVE Massachusetts Fact Sheet

SAVE Ohio Fact Sheet





Peer to Peer Fundraising Toolkit


Promise Leader Tools

Promise Leader Toolkit

Promise Leader Reporting Form

Private Promise Leader Facebook Groupplease do not share this link!

Promise Leader Conversation

Promise Leader Policies & Procedures

Promise Leader Finder Map

Promise Leader Connection Request Form

Promise Leader Tabling Event Toolkit

Promise Leader Meet & Greet Toolkit





Videos to Strengthen Your Outreach

**Please note that some of these PSAs contain graphic content related to school shootings that may be upsetting to some viewers. If you feel that this subject matter may be too difficult for you, you may choose not to watch these videos.**

  • Back-To-School Essentials – This is a powerful and impactful video that highlights the anxiety and fear students face in the reality of school shootings. Many students fear that it’s only a matter of when, not if, a shooting will erupt on their school campus. Subconsciously accepting shootings as regular occurrences has become the “new normal” at schools and public spaces across the country. But it doesn’t have to be this way. By focusing on early identification, action and intervention it is possible to prevent tragedies. Ask your personal network to watch the video and visit the Sandy Hook Promise website for more information on how they can get involved in preventing gun violence BEFORE it happens.
  • Evan – The "Evan" video draws attention to the many signs that are often missed when someone may be at risk of hurting themselves or someone else. Use this tool as part of a Promise Leader Conversation. Share with school or youth organization leaders with an ask to bring a Sandy Hook Promise's Know the Signs programs to their school or organization, or share with your personal network to encourage them to join you in supporting Sandy Hook Promise.
  • Tomorrow’s News – Share this video in your personal outreach to friends and family or on your personal social media. "Tomorrow’s News" builds awareness around the importance of violence prevention. Ask your personal network to watch the video and visit the Sandy Hook Promise website for more information on how they can get involved in preventing gun violence BEFORE it happens.
  • Point of View – Watch Sandy Hook Promise's powerful new video, "Point of View" for a different perspective on gun violence. The film portrays a typical high school election with a chilling outcome that could have been avoided if people had recognized the warning signs of a potential shooter. Please watch all the way until the end and remember to share with your personal network.