Promise Leader Resources

Welcome and thank you for being here!

Promise Leaders like you are committed to working within your community. You’ll help build awareness around the Sandy Hook Promise no-cost Know the Signs violence prevention programs, raise money to bring violence prevention programs into more schools and to advocate alongside us, and with our Policy Team’s direction, to encourage sensible violence prevention and school safety policies.

Below is the information you’ll need to get started and to continue taking action as a Sandy Hook Promise volunteer Promise Leader.

New Promise Leader Information and Resources 

  1. Check your inbox for a Welcome Letter from Judith Coffey, Promise Leader Coordinator. If you do not see it in your inbox, please check your spam/junk folder. Still can’t find the email? Please reach out to Judith at [email protected]
  2. Bookmark this page for future reference. Below, are many of the materials and resources you will need to complete your Promise Leader actions.

Basic Promise Leader Information 

  1. Use the resources below to successfully build awareness, promote SHP programming, fundraise or advocate for Sandy Hook Promise.
  2. Reach out to Judith Coffey, Promise Leader Coordinator at [email protected] with any questions, comments or concerns.

Please take a moment to explore the tools and tips in your online resource center. Thank you again for volunteering!’

Program Promotion

Building Awareness



Promise Leader Tools

Videos to Strengthen Your Outreach

**Please note that some of these PSAs contain graphic content related to school shootings that may be upsetting to some viewers. If you feel that this subject matter may be too difficult for you, you may choose not to watch these videos.**

Promise Leader Program: Getting Started

In this video presented by SHP Promise Leader Coordinator Judith Coffey, you’ll watch an overview of Sandy Hook Promise and learn the basics of being a Promise Leader.

Back-to-School Essentials

This is a powerful and impactful video that highlights the anxiety and fear students face in the reality of school shootings. Many students fear that it’s only a matter of when, not if, a shooting will erupt on their school campus. Subconsciously accepting shootings as regular occurrences has become the “new normal” at schools and public spaces across the country. But it doesn’t have to be this way. By focusing on early identification, action and intervention it is possible to prevent tragedies. Ask your personal network to watch the video and visit the Sandy Hook Promise website for more information on how they can get involved in preventing gun violence BEFORE it happens.


The “Evan” video draws attention to the many signs that are often missed when someone may be at risk of hurting themselves or someone else. Use this tool as part of a Promise Leader Conversation. Share with school or youth organization leaders with an ask to bring a Sandy Hook Promise’s Know the Signs programs to their school or organization, or share with your personal network to encourage them to join you in supporting Sandy Hook Promise.

Tomorrow's News

Share this video in your personal outreach to friends and family or on your personal social media. “Tomorrow’s News” builds awareness around the importance of violence prevention. Ask your personal network to watch the video and visit the Sandy Hook Promise website for more information on how they can get involved in preventing gun violence BEFORE it happens.

Point of View

Watch Sandy Hook Promise’s powerful new video, “Point of View” for a different perspective on gun violence. The film portrays a typical high school election with a chilling outcome that could have been avoided if people had recognized the warning signs of a potential shooter. Please watch all the way until the end and remember to share with your personal network.