Press Releases

Motorola Solutions Foundation Donates $50,000 to Sandy Hook Promise

FOR IMMEDIATE RELEASE

 

Motorola Solutions Foundation Donates $50,000 to Sandy Hook Promise

Funding Expands SHP’s “Know the Signs” Gun Violence Prevention Programs in Schools Nationwide

 

October 9, 2019 -- Newtown, CT – Through a $50,000 charitable donation to Sandy Hook Promise (SHP), a leading school safety organization, the Motorola Solutions Foundation will support the training of youth and adults in evidence-based Know the Signs violence prevention programs. This philanthropic partnership will bring SHP’s Know the Signs programs — Start With Hello, Say Something, and the Say Something Anonymous Reporting System —to more schools in 2019 and 2020, at no cost.

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Sandy Hook Promise Applauds Passage of SAVE Students Act in Ohio

FOR IMMEDIATE RELEASE

 

Sandy Hook Promise Applauds Passage of

SAVE Students Act in Ohio

 

Newtown, CT - October 3, 2019 - Yesterday, the Safety and Violence Education for Students (SAVE Students) Act took a big step forward in Ohio, passing the State House of Representatives by a vote of 85-7. This legislation will help combat the crisis of violence, bullying, and suicide that is devastating our nation’s schools by ensuring all of the state’s middle and high school students are trained to “know the signs.”

 

In response to the passage of this legislation, Sandy Hook Promise released the following statement:

 

“When Sandy Hook Promise started in 2014, Ohio was the first state to embrace our programmatic approach to school safety,” said Mark Barden, co-founder and managing director of Sandy Hook Promise and father of Daniel, who was killed in the Sandy Hook Elementary School tragedy. “The SAVE Students Act further reinforces Ohio’s leadership role in establishing a statewide standard for safety programming by giving all middle and high school students access to life-saving trainings. We are very grateful to OH Rep. Gayle Manning for her leadership on this bill, as well as the Ohio House of Representatives for passing this important piece of legislation,” Barden continued.

 

The SAVE Students Act requires that all middle and high school students in Ohio have access to evidence-based programming that teaches how to combat social isolation and build inclusive community, identify the signs and signals of interpersonal violence and suicide, and how to reach out for help. It also requires that all middle and high school students have access to an anonymous reporting system to collect tips and information about potential threats to the safety of Ohio students.

 

Additionally, the SAVE Students Act ensures that all Ohio schools have a designated school threat assessment team that is trained on how to identify and intervene when threats of violence are made and how to get students help before a crisis. The establishment of school threat assessment teams in every school was a leading recommendation from mental health and school safety experts following the shooting at Sandy Hook Elementary School in December 2012.

 

The bill now moves to the Ohio State Senate for consideration. If passed, and signed into law by Governor DeWine, Ohio will be the first state to establish requirements for these kinds of life-saving trainings, setting a new national standard.

 

To date, more than 7.5 million people nationwide have been trained in Sandy Hook Promise’s proven Know the Signs programs that focus on prevention to help end the epidemic of gun violence by training youth and adults how to identify at-risk behavior and intervene to get help before a tragedy can occur. Through these no-cost programs, Sandy Hook Promise has averted countless school shooting plots, teen suicides, and other acts of violence.

 

About Sandy Hook Promise:

Sandy Hook Promise (SHP) is a national nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP’s mission is to prevent gun violence and other forms of violence and victimization BEFORE they can happen by creating a culture of engaged youth and adults committed to identifying, intervening, and getting help for individuals who might be at risk of hurting themselves or others.  SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions, and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation. Make the Promise at www.sandyhookpromise.org.

 

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Media Contact:

Aimee Thunberg aimee.thunberg@sandyhookpromise.org | 203.304.9780, x177

Sandy Hook Promise to Partner with University of Michigan to Create National Center for School Safety

FOR IMMEDIATE RELEASE

 

Sandy Hook Promise to Partner with University of Michigan to Create

National Center for School Safety

 

Additional STOP School Violence Act Grants Will Protect Millions More Students with

“Know the Signs” Violence Prevention Programs

 

October 1, 2019 -- Newtown, CT -- Yesterday, the federal government announced the grantees for Department of Justice funding that allows more states, school districts, and tribal organizations to bring evidence-based violence prevention programs to millions more youth nationwide. This funding is made possible by the STOP School Violence Act and, beginning this year, includes support for a new national training center for school safety.

 

Sandy Hook Promise (SHP) will partner with the University of Michigan School of Public Health to develop a national research and training center on school safety, as an extension of the Bureau of Justice Assistance’s STOP School Violence Training and Technical Assistance Program. SHP will serve as lead for the violence prevention and notification technology training teams, helping develop the resources, knowledge, and capacity of STOP School Violence grantees across the nation.

 

“As a longstanding partner with the University of Michigan, we look forward to growing this relationship as a significant contributor to the national training and technical center that will benefit all STOP School Violence awardees,” said Nicole Hockley, co-founder and managing director of Sandy Hook Promise and mother of Dylan, who was killed in the Sandy Hook Elementary tragedy. “Ultimately, this work will help prevent countless potential shootings, violence, and other harmful acts in schools.”

 

“Addressing school violence requires a comprehensive, multifaceted, and multidisciplinary approach that can be tailored to unique school contexts,” said Marc Zimmerman, co-principal investigator, Marshall H. Becker Collegiate Professor of health behavior and health education at the University of Michigan School of Public Health. “We’ve assembled a great team that we hope will make a difference to reduce violence and help create safer and healthier futures for our nation’s youth.”

 

Thanks also to this funding, SHP will partner with the Texas School Safety Center at Texas State University, the Louisiana Commission on Law Enforcement, the North Carolina Department of Public Instruction and the West Palm Beach School District in Florida to train more than 3,000 schools how to identify, intervene,and get help for individuals who may be at-risk of hurting themselves or others, and prevent violence before it can happen.

 

“We are so proud to partner with these great states and school districts that are committed, like us, to preventing shootings, violence, and other harmful acts in schools. Thanks to the funding allocated by the STOP School Violence Act, our lifesaving programs will help ensure many more students get help when they need it, making school communities safer and more connected,” said Mark Barden, co-founder and managing director of Sandy Hook Promise, and father of Daniel who was killed in the Sandy Hook Elementary tragedy.

 

To date, more than 7.5 million people nationwide have been trained in Sandy Hook Promise’s proven Know the Signs programs that focus on prevention to help end the epidemic of gun violence by training youth and adults how to identify at-risk behavior and intervene to get help before a tragedy can occur. Through these no-cost programs, Sandy Hook Promise has averted multiple school shooting plots, teen suicides, and countless other acts of violence.

 

About the STOP School Violence Act:

The STOP School Violence Act was introduced in the House of Representatives before the tragedy at Marjory Stoneman Douglas High School to build off of the research and lessons learned from Sandy Hook and other tragic shootings and scale proven early intervention programming to schools across the country to prevent future school shootings, suicides, and other forms of school violence and victimization. It was passed and signed into law on March 28, 2018, as part of the Consolidated Appropriations Act of 2018. Sandy Hook Promise proudly worked with Republicans and Democrats to write and pass this legislation.

 

Fiscal Year 2018 STOP School Violence Act grants were awarded on September 30, 2018, with over $70M in awards going to 244 state and local governments in 44 states across the nation. Fiscal Year 2019 STOP School Violence Act grant applications were awarded on September 30, 2019. For more information, visit BJA’s STOP School Violence Act webpage.

 

About Sandy Hook Promise:

Sandy Hook Promise (SHP) is a national nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP’s mission is to prevent gun violence and other forms of violence and victimization BEFORE they can happen by creating a culture of engaged youth and adults committed to identifying, intervening, and getting help for individuals who might be at risk of hurting themselves or others.  SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions, and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation. Make the Promise at www.sandyhookpromise.org.

LA Kings and Sandy Hook Promise Announce a Multi-Year Partnership

FOR IMMEDIATE RELEASE

LA Kings and Sandy Hook Promise Announce a Multi-Year Partnership

 

Funding of $360,000 Expands SHP’s “Know the Signs” Violence Prevention Programs

in Los Angeles-Area Schools

 

September 25, 2019 -- Newtown, CT -- Yesterday, at a press event at Hermosa Valley School in Hermosa Beach, Sandy Hook Promise and the LA Kings announced a partnership to train local Los Angeles-area schools and communities in violence prevention programs. The LA Kings have made a three-year commitment to deliver the evidence-based Know The Signs programs to more than 65,000 middle and high school students and educators in the Los Angeles area, including LA Unified School District (LAUSD), Torrance Unified School District, and Conejo Unified School District schools.

 

A check in the amount of $360,000 was presented by the LA Kings to Sandy Hook Promise after school-wide trainings in Start with Hello, one of the Know the Signs programs proven to decrease and prevent social isolation and bullying in schools.

 

This philanthropic partnership provides $360,000 over three years to bring SHP’s Know the Signs programs — Start With Hello, Say Something, and the Say Something Anonymous Reporting System — to districts in the Los Angeles area at no cost.

 

The announcement was made at Hermosa Valley School in Southern California, where LA Kings’ President and NHL Hall of Famer Luc Robitaille and LA Kings defenseman Derek Forbort joined students for Start with Hello Week activities that were developed by student leaders from the school including creating “compliment cards” for kids to share with their peers. In addition, Kings players Trevor Lewis, Jeff Carter and Kyle Clifford visited students in classrooms to play Ice Breaker games as did Kings mascot Bailey.

 

"We are so grateful to the LA Kings for taking a stand in their community to prevent gun violence," said Nicole Hockley, co-founder and managing director of Sandy Hook Promise and mother of Dylan who was killed in the Sandy Hook Elementary shooting. "With their support, we will empower even more LA-area students to 'Know the Signs' to prevent school shootings and suicides, reduce bullying, and create safer and more inclusive schools for all kids."

 

"It was very important to our organization to continue the ENOUGH (anti-bullying social media campaign)," Luc Robitaille said. "Sandy Hook Promise is the perfect partner. Their mission to prevent gun violence and other forms of violence and victimization before they happen is exactly what we stand behind. We're honored to join forces with them to reach kids, teachers and administrators all through Los Angeles."

 

To date, more than 7.5 million people nationwide have been trained in Sandy Hook Promise’s proven Know the Signs programs that focus on gun violence prevention by training youth and adults how to identify at-risk behavior and intervene to get help before a tragedy can occur. Through these no-cost programs, Sandy Hook Promise has averted multiple school shooting plots, teen suicides, and countless other acts of violence.

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About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP’s mission is to prevent gun violence and other forms of violence and victimization BEFORE they can happen by creating a culture of engaged youth and adults committed to identifying, intervening, and getting help for individuals who might be at risk of hurting themselves or others.  SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions, and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation. Make the Promise at www.sandyhookpromise.org.

 

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Media Contact: Dini von Mueffling Communications Stephanie Morris | stephanie@dvmcpr.com | 646-650-5005

Register to Vote!

You can register to vote here!

 

Sandy Hook Promise's Know The Signs Public Service Announcements

Each year, Sandy Hook Promise produces creative and compelling public service announcements (PSA) illustrating that gun violence is preventable when you “Know the Signs.” In 2016, our “Evan” PSA went viral with more than 1 billion views worldwide, effectively changing the conversation on gun violence prevention. Watch all of the videos below and share to encourage others to #knowthesigns!

 

Back-To-School Essentials (2019)

Survive the school year with these must-have back to school essentials. 
**Please note that this PSA contains graphic content related to school shootings that may be upsetting to some viewers. If you feel that this subject matter may be too difficult for you, you may choose not to watch this video.

 

Point Of View (2018)

It’s class election day at Central Tate High and everyone has a point of view.

 

The Other Side (2018)

Learn the signs. Take action. Tell your school to adopt the no-cost "Say Something Anonymous Reporting System" at SaySomething.net.

 

As It Happens (2018)

You can stop the next one.

 

Tomorrow's News (2017)

A school shooting is expected tomorrow, but you can help change #TomorrowsNews.

 

Evan (2016)

As the school year winds down, one student finds himself starting an unexpected relationship.

 

Sandy Hook Promise Premieres Latest PSA “Back-to-School Essentials” Highlights School Shootings as the “New Normal” for Today’s Students

FOR IMMEDIATE RELEASE

 

Sandy Hook Promise Premieres Latest PSA “Back-to-School Essentials”

Sandy Hook Promise PSA shows everything students need to survive the new school year

 

Newtown, CT – Following one of the deadliest years on record for school violence in 2018, Sandy Hook Promise (SHP) is debuting its latest PSA, “Back-to-School Essentials”, a powerful and impactful video that highlights the anxiety and fear students face in the reality of school shootings. Since the tragic shooting at Sandy Hook School almost seven years ago, reactive measures to gun violence such as active shooter drills and bulletproof backpacks have increased. Many students fear that it’s only a matter of when, not if, a shooting will erupt on their school campus. Subconsciously accepting shootings as regular occurrences has become the “new normal” at schools and public spaces across the country. But it doesn’t have to be this way. By focusing on early identification, action and intervention it is possible to prevent tragedies.

View the Back to School Essentials PSA here:

 

To bring awareness of this horrific “new normal” and the stress that students face on a daily basis, SHP and BBDO New York have produced the new PSA video that starts off as a cheery and often-familiar back-to-school ad but slowly unfolds to highlight students using everyday back-to-school items to survive a shooting, shedding light on the gruesome reality that students face.

As with its previous PSAs, including the award-winning “Evan” that was viewed over 100 million times and the Emmy-nominated “Point of View”, SHP reinforces that there are proven preventative solutions, including its Know the Signs programs. These programs teach students and adults to recognize warning signs and threats that often precede an act of violence or self-harm, along with the steps to properly intervene and get help before violence occurs. It is documented that 80 percent of school shooters told someone of their plans prior to taking action - yet no interventions were made as the signs were overlooked, misunderstood or not taken seriously.

 

“Back-to-School Essentials” will be SHP’s biggest campaign to date, as it is being launched with a 360 integrated campaign inclusive of print, digital, radio, and out of home placements. Over $2 million in donated media placements have already been secured to drive this important campaign. Leaders from across the industry committed to donating media, including top media brands such as Omnicom Media Group, CNN, IFC, AMC, YouTube, Teads, PopSugar, Conde Nast, Snapchat, Sports Illustrated, The Wall Street Journal, New York Post, Fortune, iHeartRadio, Pandora, Open Slate, Intersection, Digiday, and Outdoor Media Group. PHD New York has partnered with SHP for all PSA campaign media planning and strategy.

 

In conjunction with the PSA, SHP also provides a downloadable brochure that highlights many of the warning signs to help students and adults recognize them when seen. This Know the Signs brochure is available at www.SandyHookPromise.org.

 

“So far this year there have been over 22 school shootings, and with students heading back to school, it seems sadly probable that we will see more incidents. This is unacceptable, given that we have

proven tools to prevent these acts from occurring. We cannot accept school shootings as the new normal in our country. Our goal with this PSA is to wake up parents to the horrible reality that our children endure. Gone are the days of viewing back-to-school as just a carefree time, when school violence has become so prevalent. However, if we come together to know the signs, this doesn’t have to be the case. I hope that parents across the country will join me to make the promise to stop this epidemic,” said Nicole Hockley, co-founder and managing director of Sandy Hook Promise and mother of Dylan who was killed in the Sandy Hook School shooting.

 

To date, more than 7.5 million people nationwide have been trained in Sandy Hook Promise’s lifesaving Know the Signs programs that focus on gun violence prevention by training youth and adults how to identify at-risk behavior and intervene to get help before a tragedy can occur. Through these no-cost proven programs, Sandy Hook Promise has averted multiple school shooting plots, teen suicides, and countless other acts of violence.

 

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP’s mission is to prevent gun violence and other forms of violence and victimization BEFORE they can happen by creating a culture of engaged youth and adults committed to identifying, intervening, and getting help for individuals who might be at risk of hurting themselves or others.  SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions, and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation. Make the Promise at www.sandyhookpromise.org.

 

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Media Contact: Dini von Mueffling Communications Stephanie Morris | stephanie@dvmcpr.com | 646-650-5005

Sandy Hook Promise Response to Bstroy Clothing Line’s Offensive School-Shooting Hoodie

Sandy Hook Promise Response to Bstroy Clothing Line’s Offensive School-Shooting Hoodies

 

Newtown, CT – Sandy Hook Promise denounces the offensive and traumatic release of hoodies seemingly “inspired” by schools that have experienced shootings, including the school shooting at Sandy Hook Elementary School.

“The fact that a designer would seek to profit by glamorizing the school violence that killed our children, Dylan and Daniel, and the deaths of so many more, is repugnant and deeply upsetting,” said Nicole Hockley and Mark Barden, co-founders and managing directors of Sandy Hook Promise. “This is not about inspiring change to prevent these acts of violence, nor is it a difference of politics or opinion; it is human decency to immediately halt the production of these items and apologize.”

The release of these items and the nature in which they were posted online have drawn condemnation from thousands, including others in the communities of Parkland, Virginia Tech, and Columbine, which also had styles released with their school names. To attempt to capitalize on using supposed bullet holes as a style statement is repulsive and wrong.

 

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012. SHP’s mission is to prevent school violence and other forms of violence and victimization BEFORE they can happen by creating a culture of engaged youth and adults committed to identifying, intervening, and getting help for individuals who might be at risk of hurting themselves or others. SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Make the Promise at www.sandyhookpromise.org.

 

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Media Contact:

Aimee Thunberg

aimee.thunberg@sandyhookpromise.org | 203-304-9780, x177