Keeping Our Promise

Annual Report 2021

Our Promise Grows Stronger Every Day

And that’s thanks to the enduring dedication of millions of educators, students, parents, donors, advocates, and partners across the country. Together, we are turning tragedy into transformation.

This has been a turbulent year. Despite many challenges, our momentum continues to grow. We trained more youth and adults than ever before. Thousands of school communities are stronger. Numerous lives were saved. Countless kids received the help they needed.

Please explore our Annual Report page or download the full report.*  You’ll see how your support is making a difference. 

2021 Program Highlights

Providing in-school and virtual learning opportunities to ensure every student can participate,
no matter where they are

Start With Hello

This age-appropriate program for grades K-12 teaches youth about empathy and inclusiveness. More than 8 million individuals have participated in ths empowering program. As a result, bullying was reduced and social emotional skills increased.

Students learned how to recognize the signs of loneliness and social isolation, and what they can do to help. Enhanced activities, games, and lessons created this year provided new ways for connecting in a virtual environment.

Say Something

This program is designed for students in grades 6-12. Students learn the warning signs and threats of someone who may be at-risk of harming themselves or others. Additionally, they’re empowered to get help and tell a trusted adult. More than 3.3 million students, educators and community members have participated in Say Something trainings.

Updated this year to highlight more signs and threats visible online, new program extensions also addressed the warning signs specific to youth suicide and how adults can better support students in getting help for themselves or others.

Say Something Program

Say Something Anonymous Reporting System

This system provides an app, telephone hotline, and website for students to anonymously report concerning behaviors. The shift to remote learning aligned with a larger percentage of tips received where at least one life was in imminent danger.

More than 2.9 million people have participated in this program nationwide. 82,000+ tips have been submitted, with nearly 1 in 5 found to be credible threats of danger. Our crisis counsellors have managed 2,700 confirmed interventions. As a result, thousands received vital assistance. Above all, at least 257 lives have been saved.

SAVE Promise Club

These student-led clubs encourage youth to take charge of keeping schools safe. For instance, they help by teaching and reinforcing key messages of Start With Hello and Say Something.

Each SAVE Promise Club receives tools and resources to plan events, activities, and projects that promote kindness and inclusiveness. And, significantly, they embody the value of looking out for one another to prevent violence and suicide.

The National SAVE Promise Club Youth Summit was also held 100% online this year, with hundreds of Clubs having watch parties and participating in student-led sessions. SAVE Promise Clubs have grown to 3,400+ in schools and communities nationwide.

Our commitment to advancing race, equity, diversity, and inclusion

With a heartfelt mission to protect all kids from violence, our work is rooted in nonpartisan community-based solutions that value all people, regardless of race, national origin, ethnicity, gender identity, religious beliefs, or socio-economic circumstances.

Sandy Hook Promise’s Race, Equity, Diversity, and Inclusion (REDI) internal committee is devoted to ensuring equitable practices in our management, oversight, and hiring processes, as well as staff education on issues of discrimination. The committee also identifies communities where the need for violence prevention is greatest and ways that SHP can support and amplify work there.

Impact: Potential Shooting Averted

It seemed like a typical night when reports suddenly started coming into the Say Something Anonymous Reporting System. A teenager in the community was threatening to “shoot up” the high school.

Straight away, trained administrators took action and lives were saved.

Read more about this incident and other stories of impact in our full Annual Report.

Program Participants and Supporters

Program Participants and Supporters

COVID-19: Adjusting to Evolving Needs

Sandy Hook Promise heard loud and clear from educators and students alike: adapting to a virtual classroom was a struggle and the social isolation and stress kids were feeling was reaching epic proportions.

To meet these challenges, we created several new offerings, upgraded all existing programs to ensure the Know the Signs programs fit every educational model and addressed the warning signs specific to the virtual world and youth suicide. And we created more opportunities for school communities to connect and support one another. Read the details in our full Annual Report.

Our Advocacy

Sandy Hook Promise Action Fund, our 501(c)(4) sister organization, has made great strides in advancing policy. 

See recent progress in Washington and at State Capitols.

Visit our Action Fund Website to get involved.

Read the full Annual Report to see more about policy.

Financial Accountability

Sandy Hook Promise values your rights as a donor and we work hard to be good stewards of your generosity. We’re proud to be a transparent charity. What’s more, we’ve received a Platinum Star Seal for Transparency from GuideStar and a 100% rating from Charity Navigator for Finance and Accountability. Visit our Financials page to view our financial statements and 990s online.

*Please note that data and statistics in the downloadable report and on this page are through June 30, 2021. 

Sandy Hook Promise Is A Recognized top rated nonprofit Organization

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