Keeping Our Promise

Annual Report 2020

Our Promise Grows Stronger Every Day.

And that’s thanks to the enduring dedication of millions of educators, students, parents, donors, advocates, and partners across the country. Together, we are turning tragedy into transformation.

This has been a turbulent year. Despite many challenges, our momentum continues to grow. We trained more youth and adults than ever before. Thousands of school communities are stronger. Numerous lives were saved. Countless kids received the help they needed.

Please explore our Annual Report page or download the full report.*  You’ll see how our generous supporters, dedicated staff and tireless volunteers are making a difference. 

2020 Program Highlights

Providing in-school and virtual learning opportunities to ensure every student can participate,
no matter where they are.

Start With Hello

This age-appropriate program for grades K-12 teaches youth about empathy and inclusiveness. More than 7 million individuals have been trained. As a result, bullying was reduced and social emotional skills increased.

Start With Hello Middle and High School launched this year. Our award-winning Start With Hello program has been upgraded to include a new age-relevant version. It’s specifically designed to teach students in grades 6-12 how to help build a more socially-inclusive school community.

Say Something

This program is designed for students in grades 6-12. Students learn the warning signs and threats — especially on social media — of someone who may be at-risk of harming themselves or others. Additionally, they’re empowered to get help and tell a trusted adult.

More than 2.5 million students, educators and community members have participated in Say Something trainings. 

Say Something Program

Say Something Anonymous Reporting System

This system provides an app, telephone hotline, and website for students to anonymously report concerning behaviors.

More than 2 million people have been trained nationwide. 60,000+ tips have been submitted, with nearly 1 in 5 found to be credible threats of danger. Our crisis counsellors have managed 2,050 confirmed interventions. As a result, thousands received vital assistance. Above all, at least 208 lives have been saved. 

SAVE Promise Club

These student-led clubs encourage youth to take charge of keeping schools safe. For instance, they help by teaching and reinforcing key messages of Start With Hello and Say Something.

Each SAVE Promise Club receives tools and resources to plan events, activities, and projects that promote kindness and inclusiveness. And, significantly, they embody the value of looking out for one another in preventing violence. SAVE Promise Clubs have grown to 3,000+ in schools nationwide. 

Our commitment to advancing race, equity, diversity, and inclusion

Children have a right to be safe wherever they are: at school, at home, and in communities. We believe that teaching kids to value inclusivity, speak up against injustice and victimization, and get help for those who need it will ensure a just future for everyone.

This year, Sandy Hook Promise formed the Race, Equity, Diversity, and Inclusion (REDI) internal taskforce devoted to ensuring equitable practices in our management, oversight, and hiring processes. Further, our Anti-Racism Working Group is continually evaluating all of our programs to eliminate any stereotypes and implicit bias toward race, gender, sexual orientation, and more.

Impact: Potential Shooting Averted

It was a sunny spring day when administrators at a school in eastern Texas began receiving threats about a potential shooting through the Say Something Anonymous Reporting System. Several tips had come in – including one from the would-be shooter.

“Glock 9 in my bag – ready to roll. Good luck finding me tomorrow.”

Straight away, trained administrators took action and lives were saved. 

Read more about this incident and other stories of impact in our full Annual Report.

Testimonials from Program Participants and Supporters

Responding to COVID-19

The pandemic created a ripple effect of mental health issues. Social isolation can lead students to depression, and thoughts of harming themselves or someone else.

Undoubtedly, youth suicide has long been a public health crisis. And more kids than ever are experiencing anxiety, depression, isolation, and abuse. To meet these new challenges, Sandy Hook Promise innovated and adapted. Read the details in our full Annual Report.

Our Advocacy

Sandy Hook Promise Action Fund, our 501(c)(4) sister organization, has made great strides in advancing policy. 
The STANDUP Act passed unanimously in the House in 2020. It has bipartisan support in the Senate.
Visit our Action Fund Website to get involved. Learn more.
Read the full Annual Report to see more about policy.  Download now.

Financial Accountability

Sandy Hook Promise values your rights as a donor and we work hard to be good stewards of your generosity. We’re proud to be a transparent charity. What’s more, we’ve received a Gold Star Seal for Transparency from GuideStar. Visit our Financials page to view our financial statements and 990s online.

*Please note that data and statistics in the downloadable report and on this page are through June 30, 2020. 

Sandy Hook Promise Is A Recognized top rated nonprofit Organization

GreatNonprofits 2020 top-rated non profit award badge with five stars
Child Abuse Prevention Services Logo