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Public Service Announcements

Gun violence is preventable when you know the signs.

Our Public Service Announcement (PSA) campaigns raise awareness of the warning signs that can lead to school shootings, youth violence, and other harmful acts. Produced in partnership with BBDO New York, our PSAs have won more than 200 advertising industry awards.

*** Please note that these PSAs contain content related to gun violence, anxiety, anger, suicide, and depression that may be upsetting to some viewers. ***

"Just Joking" Campaign – Fall 2023

Prominent comedians – including Wanda Sykes, Billy Eichner,  Margaret Cho – voice actual school shooting threats from the comedy stage as if they were jokes. Voicing these “jokes” alerts people to the importance of taking all threats seriously and taking action when there are warning signs of violence. Learn more about the Just Joking PSA.

"Teenage Dream" Campaign – Fall 2021

The teenage dream is not what it used to be. Real school shooting survivors recite the lyrics to Katy Perry’s song about youth innocence. The Teenage Dream PSA is winner of the Emmy Award for Outstanding Commercial.

“The Kids Are Not Alright” Campaign – Spring 2021

A series of three short videos illustrate the “powder keg” of turmoil and emotional distress kids are facing. The Kids Are Not Alright PSA is Winner of the PR Week Purpose Award for Best Public Awareness.

“Back-To-School Essentials” Campaign – 2019

A viral sensation, this short film gives voices to students’ fears that school shootings have become the new normal. The Back-To-School Essentials PSA won the prestigious Emmy Award Winner for Outstanding Commercial.

“Point of View” Campaign – 2018

A typical high school election has a chilling outcome that could have been avoided if people had recognized the warning signs of a potential shooter. The Point of View PSA gives a different perspective on gun violence. 

“Evan” Campaign – 2017

If you don’t know what to look for, then warning signs can be missed when someone is at risk of hurting themselves or others. Watch the Evan PSA. Did you see the signs?

How You Can Help Prevent Violence

Join millions of caring people like you who have made the promise to “protect children from gun violence by encouraging and supporting solutions that create safer, healthier homes, schools and communities.”

Where to Next?

Our Programs

Our proven Know the Signs programs teach youth and adults how to prevent violence, shootings, and other harmful acts.

Our Impact

Committed to driving change to protect children, measuring our effectiveness to learn and celebrate our shared success.

Our Advocacy

Through our sister organization, Sandy Hook Promise Action Fund, you can help change policy to enact common sense reforms.