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Sandy Hook Promise's Know The Signs Public Service Announcements

Each year, Sandy Hook Promise produces creative and compelling public service announcements (PSA) illustrating that gun violence is preventable when you “Know the Signs.” In 2016, our “Evan” PSA went viral with more than 1 billion views worldwide, effectively changing the conversation on gun violence prevention. Watch all of the videos below and share to encourage others to #knowthesigns!

 

Back-To-School Essentials (2019)

Survive the school year with these must-have back to school essentials. 
**Please note that this PSA contains graphic content related to school shootings that may be upsetting to some viewers. If you feel that this subject matter may be too difficult for you, you may choose not to watch this video.

 

Point Of View (2018)

It’s class election day at Central Tate High and everyone has a point of view.

 

The Other Side (2018)

Learn the signs. Take action. Tell your school to adopt the no-cost "Say Something Anonymous Reporting System" at SaySomething.net.

 

As It Happens (2018)

You can stop the next one.

 

Tomorrow's News (2017)

A school shooting is expected tomorrow, but you can help change #TomorrowsNews.

 

Evan (2016)

As the school year winds down, one student finds himself starting an unexpected relationship.

 

Sandy Hook Promise Premieres Latest PSA “Back-to-School Essentials” Highlights School Shootings as the “New Normal” for Today’s Students

FOR IMMEDIATE RELEASE

 

Sandy Hook Promise Premieres Latest PSA “Back-to-School Essentials”

Sandy Hook Promise PSA shows everything students need to survive the new school year

 

Newtown, CT – Following one of the deadliest years on record for school violence in 2018, Sandy Hook Promise (SHP) is debuting its latest PSA, “Back-to-School Essentials”, a powerful and impactful video that highlights the anxiety and fear students face in the reality of school shootings. Since the tragic shooting at Sandy Hook School almost seven years ago, reactive measures to gun violence such as active shooter drills and bulletproof backpacks have increased. Many students fear that it’s only a matter of when, not if, a shooting will erupt on their school campus. Subconsciously accepting shootings as regular occurrences has become the “new normal” at schools and public spaces across the country. But it doesn’t have to be this way. By focusing on early identification, action and intervention it is possible to prevent tragedies.

View the Back to School Essentials PSA here:

 

To bring awareness of this horrific “new normal” and the stress that students face on a daily basis, SHP and BBDO New York have produced the new PSA video that starts off as a cheery and often-familiar back-to-school ad but slowly unfolds to highlight students using everyday back-to-school items to survive a shooting, shedding light on the gruesome reality that students face.

As with its previous PSAs, including the award-winning “Evan” that was viewed over 100 million times and the Emmy-nominated “Point of View”, SHP reinforces that there are proven preventative solutions, including its Know the Signs programs. These programs teach students and adults to recognize warning signs and threats that often precede an act of violence or self-harm, along with the steps to properly intervene and get help before violence occurs. It is documented that 80 percent of school shooters told someone of their plans prior to taking action - yet no interventions were made as the signs were overlooked, misunderstood or not taken seriously.

 

“Back-to-School Essentials” will be SHP’s biggest campaign to date, as it is being launched with a 360 integrated campaign inclusive of print, digital, radio, and out of home placements. Over $2 million in donated media placements have already been secured to drive this important campaign. Leaders from across the industry committed to donating media, including top media brands such as Omnicom Media Group, CNN, IFC, AMC, YouTube, Teads, PopSugar, Conde Nast, Snapchat, Sports Illustrated, The Wall Street Journal, New York Post, Fortune, iHeartRadio, Pandora, Open Slate, Intersection, Digiday, and Outdoor Media Group. PHD New York has partnered with SHP for all PSA campaign media planning and strategy.

 

In conjunction with the PSA, SHP also provides a downloadable brochure that highlights many of the warning signs to help students and adults recognize them when seen. This Know the Signs brochure is available at www.SandyHookPromise.org.

 

“So far this year there have been over 22 school shootings, and with students heading back to school, it seems sadly probable that we will see more incidents. This is unacceptable, given that we have

proven tools to prevent these acts from occurring. We cannot accept school shootings as the new normal in our country. Our goal with this PSA is to wake up parents to the horrible reality that our children endure. Gone are the days of viewing back-to-school as just a carefree time, when school violence has become so prevalent. However, if we come together to know the signs, this doesn’t have to be the case. I hope that parents across the country will join me to make the promise to stop this epidemic,” said Nicole Hockley, co-founder and managing director of Sandy Hook Promise and mother of Dylan who was killed in the Sandy Hook School shooting.

 

To date, more than 7.5 million people nationwide have been trained in Sandy Hook Promise’s lifesaving Know the Signs programs that focus on gun violence prevention by training youth and adults how to identify at-risk behavior and intervene to get help before a tragedy can occur. Through these no-cost proven programs, Sandy Hook Promise has averted multiple school shooting plots, teen suicides, and countless other acts of violence.

 

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP’s mission is to prevent gun violence and other forms of violence and victimization BEFORE they can happen by creating a culture of engaged youth and adults committed to identifying, intervening, and getting help for individuals who might be at risk of hurting themselves or others.  SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions, and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation. Make the Promise at www.sandyhookpromise.org.

 

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Media Contact: Dini von Mueffling Communications Stephanie Morris | stephanie@dvmcpr.com | 646-650-5005

Sandy Hook Promise Response to Bstroy Clothing Line’s Offensive School-Shooting Hoodie

Sandy Hook Promise Response to Bstroy Clothing Line’s Offensive School-Shooting Hoodies

 

Newtown, CT – Sandy Hook Promise denounces the offensive and traumatic release of hoodies seemingly “inspired” by schools that have experienced shootings, including the school shooting at Sandy Hook Elementary School.

“The fact that a designer would seek to profit by glamorizing the school violence that killed our children, Dylan and Daniel, and the deaths of so many more, is repugnant and deeply upsetting,” said Nicole Hockley and Mark Barden, co-founders and managing directors of Sandy Hook Promise. “This is not about inspiring change to prevent these acts of violence, nor is it a difference of politics or opinion; it is human decency to immediately halt the production of these items and apologize.”

The release of these items and the nature in which they were posted online have drawn condemnation from thousands, including others in the communities of Parkland, Virginia Tech, and Columbine, which also had styles released with their school names. To attempt to capitalize on using supposed bullet holes as a style statement is repulsive and wrong.

 

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012. SHP’s mission is to prevent school violence and other forms of violence and victimization BEFORE they can happen by creating a culture of engaged youth and adults committed to identifying, intervening, and getting help for individuals who might be at risk of hurting themselves or others. SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Make the Promise at www.sandyhookpromise.org.

 

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Media Contact:

Aimee Thunberg

aimee.thunberg@sandyhookpromise.org | 203-304-9780, x177

Sandy Hook Promise Applauds Bipartisan Senate Introduction of the STANDUP Act, Suicide Prevention Legislation

FOR IMMEDIATE RELEASE

 

Sandy Hook Promise Applauds Bipartisan Senate Introduction of the STANDUP Act,

Suicide Prevention Legislation

 

September 12, 2019 – Newtown, CT – Today, Sandy Hook Promise praised the introduction of bipartisan legislation, the STANDUP Act (Suicide Training and Awareness Nationally Delivered for Universal Prevention), by U.S. Senators Cory Gardner (R-CO), Doug Jones (D-AL), Chris Coons (D-DE), Shelley Moore Capito (R-WV), Richard Blumenthal (D-CT), John Cornyn (R-TX), and Maggie Hassan (D-NH).

 

Suicide has been the second-leading cause of death among young people between the ages of 10 and 24 since 2010. This, coupled with other senseless deaths due to school shootings and acts of violence in schools, points to a serious public health crisis. Youth suicide and violence against others is preventable, given that 70% of those who die by suicide tell someone of their plans or demonstrate warning signs and 80% of school shooters tell someone of their plans prior to acting. Yet, too many youth and adults are unaware of the warning signs and signals to look for, and how to properly intervene before a tragedy can occur.

 

“The rates of youth suicide and violence occurring in our country’s schools are appalling. We know that with proper training in schools that self-harm, violence, and suicide can be preventable. We are proud to partner with these bipartisan champions to pass this critical legislation so that more youth and adults 'know the signs’ to properly intervene before a tragedy can occur and we urge Congress to pass this bill,” said Mark Barden, co-founder and managing director of Sandy Hook Promise and father of Daniel who was killed in the Sandy Hook Elementary shooting.

 

Today’s introduction of the bipartisan STANDUP Act is a crucial step in curbing these suicide rates and making our schools safer, overall. If passed, the bill would encourage states to expand access to evidence-based suicide prevention training to every student in grades 6 through 12 in the U.S.

 

“When I travel across all four corners of our state holding roundtables and hearing from constituents, the topic of suicide comes up in almost every conversation,” said Senator Gardner. “Suicide accounts for two-thirds of all gun deaths and is now the leading cause of death for young people in Colorado. Something has to be done to keep students safe. I thank my colleagues and Sandy Hook Promise for working together across the aisle to develop evidence-based policy to address mental health and suicides in our nation’s schools.”

 

“It is crucial that we provide students with resources to help them take care of their mental health,” said Senator Jones. “Alabama leads the country with its suicide awareness and prevention training for students and educators, and the STANDUP Act will ensure that similar standards are expanded nationwide. We have to do everything we can to stop the alarming trend of rising suicide rates among young people.”

 

According to a CDC study, more than 17% of youth in the U.S. seriously considered attempting suicide and another 14% went as far as making a suicide plan between 2016 and 2017. Research has shown that evidence-based suicide prevention programs have been effective in increasing help seeking behaviors, reducing suicide, bullying and aggression, and have lowered expulsion and suspension rates.

 

“The American Foundation for Suicide Prevention is proud to work with Sandy Hook Promise, on this life-saving bill. Many thanks to Senators Cory Gardner and Doug Jones for their bipartisan leadership in introducing the STANDUP Act, our children’s lives will be better with the passage of this important legislation,” said John H. Madigan, Jr., Senior Vice President and Chief Public Policy Officer.

 

Sandy Hook Promise’s evidence-informed Know the Signs violence prevention programs -- including Say Something and the Say Something Anonymous Reporting System -- have helped avert multiple school shooting plots, teen suicides, and countless other acts of violence. These programs, among others, would meet the STANDUP Act requirements for states. At least 20 states currently have laws in place that mandate some manner of suicide prevention training for students or staff.

 

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP’s mission is to prevent gun violence and other forms of violence and victimization BEFORE they can happen by creating a culture of engaged youth and adults committed to identifying, intervening, and getting help for individuals who might be at risk of hurting themselves or others.  SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions, and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation. For more information, visit www.SandyHookPromise.org or call 203-304-9780.

 

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Media Contact:

Aimee Thunberg

aimee.thunberg@sandyhookpromise.org | 203-304-9780, x177

Sandy Hook Promise Echoes Senate Call for Action on Gun Violence Prevention Legislation

FOR IMMEDIATE RELEASE

 

Sandy Hook Promise Echoes Senate Call for Action on

Gun Violence Prevention Legislation

 

Newtown, CT – Tonight, almost two dozen Senate Democrats will be speaking on the Senate floor about the impact of the gun violence plaguing our nation and what legislative solutions can be taken now to stop this. It’s been 202 days since the House passed H.R. 8, the Bi-Partisan Background Checks Act of 2019, but there has been no action from the Senate take up this or any other bipartisan gun violence prevention bill.

 

“We echo this demand for a full-Senate vote on gun violence prevention policies including Universal Background Checks and Extreme Risk Protection Orders, which can help to save thousands of lives every year,” said Mark Barden, co-founder and managing director of Sandy Hook Promise and father of Daniel, who was killed in the Sandy Hook Elementary School tragedy. “It is the duty of this Congress to protect our kids and end this epidemic of gun violence before more precious lives are taken.”

 

To date, more than 7.5 million people nationwide have been trained in Sandy Hook Promise’s lifesaving Know the Signs programs that focus on gun violence prevention by training youth and adults how to identify at-risk behavior and intervene to get help before a tragedy can occur. Through these no-cost proven programs, Sandy Hook Promise has averted multiple school shooting plots, teen suicides, and countless other acts of violence.

 

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012. SHP’s mission is to prevent gun violence and other forms of violence and victimization BEFORE they can happen by creating a culture of engaged youth and adults committed to identifying, intervening, and getting help for individuals who might be at risk of hurting themselves or others. SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions, and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation. Make the Promise at www.sandyhookpromise.org.

 

 

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Media Contact:

Aimee Thunberg

aimee.thunberg@sandyhookpromise.org | 203-304-9780, x177

Sandy Hook Promise and Bark Partner to Help Protect Children Nationwide

NEWTOWN, CT — SEPTEMBER 11, 2019

Today Sandy Hook Promise and Bark announce a strategic partnership creating the country’s first comprehensive “home-to-school” portfolio of prevention programs for schools and parents to utilize to prevent shootings, acts of violence, and other harmful acts.  

When it comes to prevention of school shootings and violence, experts agree that solutions need to start in the home and extend into school. It is for this very reason that Sandy Hook Promise and Bark have joined forces to bring comprehensive solutions to tens of thousands of schools and millions of parents nationwide.

Specifically, Sandy Hook Promise will teach students and educators how to recognize warning signs, intervene and provide help through delivery of its evidenced-based “Know the Signs” programs. Meanwhile, Bark will provide its flagship Bark for Families product as well as its community-oriented Bark for Schools safety suite to alert parents and schools to signs of potential danger in online content such as text messaging, email, and 24+ social media platforms.

Since inception, Sandy Hook Promise and Bark programs have intervened cumulatively upon hundreds of school shootings, thousands of suicides, and other harmful threats. By strategically combining program and operational outreach and implementation together, they are creating a comprehensive solution that will reach more schools, more students, and more parents — resulting in innumerable interventions and lives saved in the years ahead.

“We know that educating kids to ‘know the signs’ of potential violence is helping to prevent tragedies from happening. Coupling our lifesaving school training with Bark’s award-winning safety software provides a holistic solution to help keep kids safe, both online and in real life, and gives parents greater peace of mind and engagement with their children. Both Bark and Sandy Hook Promise are committed to saving lives and protecting children, which makes our partnership an ideal match,” said Nicole Hockley, co-founder and managing director of Sandy Hook Promise and mother of Dylan, who was killed in the Sandy Hook Elementary School tragedy.

“We’re thrilled to partner with Sandy Hook Promise, as we both have missions that aim to help prevent shootings and acts of violence in schools and communities,” says Brian Bason, CEO of Bark. “Sandy Hook Promise is making incredible strides in this national movement, and by working together, we look to partner with and protect even more families and schools across the nation.”

Bark is offering a 10% discount for all new subscribers using the Sandy Hook Promise promotion code SHPPSA or by signing up here. 

 

 

About Sandy Hook Promise

Sandy Hook Promise (SHP) is a national nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012. SHP’s mission is to prevent school violence and other forms of violence and victimization BEFORE they can happen by creating a culture of engaged youth and adults committed to identifying, intervening, and getting help for individuals who might be at risk of hurting themselves or others. SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Make the Promise at www.sandyhookpromise.org.

 

About Bark

In 2015, Bark launched its flagship product, Bark for Families, which monitors text messages, emails, YouTube, and 24+ social media platforms for issues like cyberbullying, online predators, adult content, depression, acts of violence, suicidal ideation, and more.

In 2018, Bark extended its suite of online safety services to all K-12 public and private schools in the U.S. — at no cost to them or their communities. Offering content monitoring of school-issued accounts, web filtering, and a Parent Portal for after-hours alerts, Bark for Schools is trusted by more than 1,300 school districts to help protect their students from digital dangers.

Visit www.bark.us for more information.

Sandy Hook Promise's New Online Program Teaches Kids About Kindness and Empathy

Sandy Hook Promise's New Online Program Teaches Kids About Kindness and Empathy

Start With Hello empowers the youngest students to end social isolation in three easy steps

 

NEWTOWN, Conn., Sept. 3, 2019 - Today, Sandy Hook Promise (SHP) launches its all-new Start with Hello digital program designed specifically for elementary schools. Thanks to generous support from The Walt Disney Company, the newly developed online learning platform will teach millions of kids in kindergarten through fifth grade the three steps to encourage interpersonal connection and prevent social isolation: 1) See Someone Alone; 2) Reach Out and Help; and 3) Start with Hello.

Start With Hello (SWH) is an age-appropriate, research-based program that promotes empathy and inclusion by teaching students to recognize the signs of social isolation, overcome interpersonal barriers, and get to know one another. The enduring success of the core SWH program that launched in middle and high schools in 2016 has led to ever-increasing demand to make its teaching accessible to younger students. The new digital companion includes an interactive storybook, videos, activities, projects, and more to demonstrate and reinforce the three steps. This and all of Sandy Hook Promise's Know the Signs violence prevention programs are available to schools at no-cost.

"We've had tremendous demand for more Start With Hello training in elementary schools and, thanks to Disney, we were able to develop a new platform for this program that helps young kids better understand how to look out for one another. We believe that the earlier we can tackle social isolation and create connections among students, the more 'upstanders' we can empower to keep schools and communities safe from violence," said Nicole Hockley, co-founder and managing director of Sandy Hook Promise and mother of Dylan, who was killed in the Sandy Hook Elementary shooting.

Social isolation is the overwhelming feeling of being left out, lonely, or treated like you are invisible. It is a growing epidemic in the United States and within our schools. Excessive feelings of isolation can be associated with violent and suicidal behavior.  Young people who are isolated have an increased risk of becoming victims of bullying, violence, and/or depression. As a result, many pull away from society, struggle with learning and social development, and may choose to hurt themselves or others. SHP created the Start With Hello program as part of its mission to prevent shootings, violence, and other harmful acts in schools.

"We know that being a young student isn't always easy. That's why The Walt Disney Company is pleased to support the Start With Hello program to encourage kids to take small but powerful actions to promote connectedness, encourage inclusive behavior, and prevent others from feeling isolated," said Elissa Margolis, senior vice president, Enterprise Social Responsibility for The Walt Disney Company. "We are thrilled that our donation has directly contributed toward expanding this great program to reach even more young children during their formative years."

SHP shares Disney's commitment to making lasting, positive change in communities by promoting the happiness and well-being of children and their families. The original Start With Hello program was born of these values and its expansion is a natural fit for a partnership between the two organizations. Both also support and celebrate the role of youth leadership and empowerment in creating inclusive school communities.

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