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Dick’s Sporting Goods Donates $100,000 To Sandy Hook Promise

Newtown, CT — Through a $100,000 charitable donation to Sandy Hook Promise (SHP), a leading school safety organization, DICK’S Sporting Goods will support the training of youth and adults in evidence-based Know the Signs violence prevention programs. This philanthropic partnership will bring SHP’s Know the Signs programs — Start With HelloSay Something, and the Say Something Anonymous Reporting System — to hundreds more schools in 2019 and 2020, at no cost.

“We are so grateful to DICK’S Sporting Goods for taking a leadership role in what corporations can do to prevent gun violence.  With their support, we will empower even more students to ‘Know the Signs’ to prevent school shootings and suicides, reduce bullying, and create environments of connectedness and inclusion that help minimize the potential for youth violence and self-harm,” said Nicole Hockley, co-founder and managing director of Sandy Hook Promise and mother of Dylan who was killed in the Sandy Hook Elementary shooting.

“DICK’S is proud to partner with Sandy Hook Promise to help reduce incidents of gun violence in schools and communities across the country. There is nothing more important than keeping our kids safe, and Sandy Hook Promise’s programs play a critical role by providing education and training,” said Ed Stack, Chairman and CEO of DICK’S Sporting Goods.

To date, more than 7.5 million people nationwide have been trained in Sandy Hook Promise’s proven Know the Signs programs that focus on prevention to help end the epidemic of gun violence by training youth and adults how to identify at-risk behavior and intervene to get help before a tragedy can occur. Through these no-cost programs, Sandy Hook Promise has averted multiple school shooting plots, teen suicides, and countless other acts of violence.


About Sandy Hook Promise:

Sandy Hook Promise (SHP) is a national nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP’s mission is to create a culture engaged in preventing shootings, violence, and other harmful acts in schools.  SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions, and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation. Make the Promise at

Media Contact:  

Aimee Thunberg, Sandy Hook Promise

[email protected] | cell: 646.761.5579