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Sandy Hook Promise's Know The Signs Public Service Announcements

Each year, Sandy Hook Promise produces creative and compelling public service announcements (PSA) illustrating that gun violence is preventable when you “Know the Signs.” In 2016, our “Evan” PSA went viral with more than 1 billion views worldwide, effectively changing the conversation on gun violence prevention. Watch all of the videos below and share to encourage others to #knowthesigns!

 

Point Of View (2018)

It’s class election day at Central Tate High and everyone has a point of view.

 

The Other Side (2018)

Learn the signs. Take action. Tell your school to adopt the no-cost "Say Something Anonymous Reporting System" at SaySomething.net.

 

As It Happens (2018)

You can stop the next one.

 

Tomorrow's News (2017)

A school shooting is expected tomorrow, but you can help change #TomorrowsNews.

 

Evan (2016)

As the school year winds down, one student finds himself starting an unexpected relationship.

 

Point of View

Watch Sandy Hook Promise's powerful new video, 'Point of View' for a different perspective on gun violence.

The film portrays a typical high school election with a chilling outcome that could have been avoided if people had recognized the warning signs of a potential shooter.

Please watch all the way until the end and remember to share.

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Sandy Hook Promise Applauds TOMS for Actions to Help End the Epidemic of Gun Violence with New Campaign

 

FOR IMMEDIATE RELEASE                    

 Sandy Hook Promise Applauds TOMS for Actions to

Help End the Epidemic of Gun Violence with New Campaign

 

Newtown, CT – November 21, 2018 – Sandy Hook Promise applauds TOMS for its commitment to supporting gun violence prevention with its new initiative to engage customers in demanding universal background checks and the $5 million donation to fund organizations doing work on the ground.

“I am proud of TOMS for adding gun violence prevention to the list of ways their company is improving the lives of our global community. In the 24 hours surrounding the TOMS announcement, shootings in Chicago, Denver, and Missouri, in ‘safe’ places including a hospital and religious supply store, made national news. Yet according to the Gun Violence Prevention Archive, more than 40 other shootings took place across the nation yesterday alone.  The need for gun violence prevention measures grows daily. We know universal background checks work to prevent people who pose a serious danger to themselves and others from accessing firearms. Alongside our Know the Signs programs, backgrounds checks save lives and can stop a tragedy before it can begin,” said Nicole Hockley, Co-Founder and Managing Director of Sandy Hook Promise and mother of Dylan, who was killed in the Sandy Hook Elementary tragedy.

 

To date, more than 5.5 million people have been trained in Sandy Hook Promise’s proven Know the Signs programs that are designed to bring about the greater good and end the epidemic of gun violence through the identification of at-risk behavior and intervention to get help. Through these signature programs, Sandy Hook Promise has averted multiple school shooting plots, several teen suicides, and countless other acts of violence.

I applaud TOMS founder Blake Mycoski and his executives for stepping up to help stop the epidemic of gun violence in our country. We need preventative measures – such as universal background checks – to keep our children and families safe and I’m happy that TOMS is taking the lead to push for the change we need,” said Mark Barden, Co-Founder and Managing Director of Sandy Hook Promise and the father of Daniel, who was killed in the Sandy Hook Elementary tragedy.

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP’s mission is to prevent gun violence and other forms of violence and victimization BEFORE they happen by creating a culture of engaged youth and adults committed to identifying, intervening, and getting help for individuals who might be at risk of hurting themselves or others.  SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human-side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation.  For more information, visit www.sandyhookpromise.org or call 203-304-9780.

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Media Contact:

Dini von Mueffing Communications

Stephanie Morris stephanie@dvmcpr.com | 646-650-5005

 

Statement from Sandy Hook Promise on the Tragic Shooting at Borderline Bar & Grill in Thousand Oaks, CA

FOR IMMEDIATE RELEASE             

 

Statement from Sandy Hook Promise on the Tragic Shooting

at Borderline Bar & Grill in Thousand Oaks, CA

 

Newtown, CT – Sandy Hook Promise released this statement from Nicole Hockley, Co-Founder and Managing Director of Sandy Hook Promise and mother of Dylan, who was killed in the Sandy Hook Elementary shooting:

 

“This morning we woke to the news of a third mass shooting that has happened in the past two weeks. We grieve with the Thousand Oaks, Pepperdine University, and California State University communities, as we know all too well the unbearable pain they will experience in the days to come. We are reminded yet again that even the safest communities across our country are not immune to gun violence.

 

“We continue to see places that should be safe havens in every community be affected by gun violence, including schools, places of worship, grocery stores, and yoga studios. This is unacceptable. However, despite the epidemic of gun violence that continues to plague our country, we must turn our pain into action to stop this cycle.

 

“Gun violence is preventable when one knows the signs, and as we have seen in past tragedies, the shooter exhibited behaviors that were not acted upon. When someone demonstrates at-risk behaviors, an intervention should happen immediately to get that person the help they need -- before it is too late.

 

“How many more people have to lose their lives before we come together create change to ensure that all public spaces are safe from gun violence? We should not fear going to a bar, places of worship, or school. Prevention is key and we must all come together to protect one another.”

 

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP’s mission is to prevent gun violence and other forms of violence and victimization BEFORE they happen by creating a culture of engaged youth and adults committed to identifying, intervening, and getting help for individuals who might be at risk of hurting themselves or others.  SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human-side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions, and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation.

For more information, visit www.sandyhookpromise.org or call 203-304-9780.

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Media Contact:

Dini von Mueffing Communications

Stephanie Morris

stephanie@dvmcpr.com | 646-650-5005

Sandy Hook Promise Statement on Butler HS Shooting Tragedy in Matthews, NC

FOR IMMEDIATE RELEASE

 Sandy Hook Promise Statement on Butler HS Shooting Tragedy in Matthews, NC

 

Newtown, CT – “Yesterday, we witnessed once again another tragic loss of a life gone too soon because of gun violence in school.  Our hearts are with the family and friends of 16-year-old Bobby McKeithen, the Matthews, NC community, and Butler High School.  I am grieving for those parents and my own heartbreak was revisited when I heard the statement from the McKeithen family ‘As parents, we never expect to send our children to school and they not return home. The pain that we are experiencing is a pain that no mother or no father should ever have to experience.’  I know this pain all too well and each time another parent joins this unwanted group of losing a child to gun violence, my heart breaks further.

 

We cannot allow more tragedies like this to occur in our country.  No youth should ever feel that gun violence is the answer to their problems.  The work of prevention is hard, but it is so critical to solve the violence epidemic in this country.  We all must play a part and never stop supporting and training youth and adults to know the signs of violence and say something before it escalates to tragedy. 

 

I read that one student at the school said that she knew a shooting would occur at the school, and that is wasn’t a matter of ‘if’ but a matter of ‘when’ and that other students knew there would be an altercation at the school that morning.  There are also reports that this was a result of a bullying situation that escalated out of control.  All these things are signs - we must empower youth to identify these signs and to speak out and say something BEFORE a tragedy occurs.  We can’t ignore these signs, because the price we pay is too great. 

 

I want to call on all parents to do everything you can to prevent gun violence so that you and other families you know will never have to experience the horrific loss of a child.”

 

Quote from Nicole Hockley, Co-Founder and Managing Director of Sandy Hook Promise and mother of Dylan who was killed in the Sandy Hook Elementary shooting.

 

Below is a list of signs for students, educators, and parents to be aware of. While one warning sign on its own may not mean a person is planning an act of violence, if multiple warning signs are witnessed, it should be taken seriously.

  • A strong fascination or obsession with firearms and/or an excessive study of firearms and mass shootings.
  • Exhibiting excessive over-reactions or aggressive behavior for a seemingly minor reason can signal that someone cannot self-regulate their emotions or control their anger.
  • Gestures of violence and low commitment or aspirations toward school, or a sudden shift in academic performance.
  • Perpetrators of self-harm or violence towards others may be victims of long-term bullying and may have real or perceived feelings of being picked on or persecuted by others.
  • Extreme feelings of isolation or social withdrawal due to real or perceived actions of others can lead to further withdrawal from society.
  • Unsupervised, illegal and/or easy access to firearms, or bragging about access to firearms, can also be a warning sign.
  • Making overt threats of violence (spoken, written, pictures, videos, gestures) are signs that should not be ignored.

 

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP’s mission is to prevent gun violence and other forms of violence and victimization BEFORE they happen by creating a culture of engaged youth and adults committed to identifying, intervening, and getting help for individuals who might be at risk of hurting themselves or others.  SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human-side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation.

 

For more information, visit www.sandyhookpromise.org or call 203-304-9780.

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Media Contact:

Dini von Mueffing Communications

Stephanie Morris

stephanie@dvmcpr.com | 646-650-5005

Statement from Sandy Hook Promise on the Tragic Shooting at Tree of Life Synagogue in Pittsburgh

FOR IMMEDIATE RELEASE


Statement from Sandy Hook Promise on the Tragic Shooting
at Tree of Life Synagogue in Pittsburgh

Newtown, CT – Sandy Hook Promise released this statement from Nicole Hockley, Co-Founder and Managing Director of Sandy Hook Promise and mother of Dylan, who was killed in the Sandy Hook Elementary shooting:

“This weekend, we experienced another unspeakable tragedy caused by gun violence. Our hearts ache as we continue to grieve with Pittsburgh, the Tree of Life Synagogue, the Jewish community, and our entire country. We understand this pain all too well, as our nation has too often been in this state of despair after each life lost and after each senseless act of preventable violence.

We know that places of worship, like schools, should be safe places for the community. When this sense of safety is diminished, it hurts all of us. Though are hearts are broken, our spirits are not. We must remain vigilant and turn our pain into meaningful action that will stop this cycle of violence.

As with so many other tragedies before this, there were signs: signs shown by this individual that could have been reported and acted upon to prevent this tragedy BEFORE it happened. Statements of hatred and thoughts of violence should not be tolerated and should be acted upon before it is too late.

How many times can a heart be broken? Mine has been shattered so many times – first when my son Dylan was murdered in his first-grade classroom at Sandy Hook School, and breaking again every time another life is lost in a senseless tragedy. We must unite together and commit to preventing violence – in our schools, in our places of worship, and every place where we expect and deserve to feel and be safe.

We must prevent violence. We must protect each other. Our lives depend on it.”

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012. SHP’s mission is to prevent gun violence and other forms of violence and victimization BEFORE they happen by creating a culture of engaged youth and adults committed to identifying, intervening, and getting help for individuals who might be at risk of hurting themselves or others. SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human-side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation.

 

For more information, visit www.sandyhookpromise.org or call 203-304-9780.
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Media Contact:
Dini von Mueffing Communications
Stephanie Morris
stephanie@dvmcpr.com | 646-650-5005

Sandy Hook Promise’s SAVE Promise Clubs to Host National SAVE Day Events on October 24th During Safe Schools Week

FOR IMMEDIATE RELEASE

 

Sandy Hook Promise’s SAVE Promise Clubs to Host

National SAVE Day Events on October 24th During Safe Schools Week

 

Newtown, CT – On Wednesday, October 24th, Sandy Hook Promise invites all SAVE Promise Clubs to host events and activities in hundreds of schools across the country for its annual National SAVE Day during Safe Schools Week. The day provides students and educators tangible and easy to implement activities that teach how to create a safe and inclusive school community, as well as how to prevent violence before it starts.

 

Safe Schools Week, which takes place during the third week in October, draws attention to the continuing problem of school violence and provides various ways the students can create a safer and more secure school environment.

 

“Safe Schools Week is an important week that greatly aligns with Sandy Hook Promise’s mission, as it reinforces ways that students can be upstanders in their schools and communities and teaches them ways to prevent violence and victimization before it occurs. We are excited to see what the SAVE Promise Clubs do this year to engage their peers in schools across the country,” said Nicole Hockley, Co-Founder and Managing Director of Sandy Hook Promise and mother of Dylan who was killed in the Sandy Hook Elementary shooting.

 

A few ways that National SAVE Day addresses this is by inviting SAVE Promise Clubs across the country to rollout various activities such as: 

  • Hosting a selfie station in the cafeteria and using the hashtag #SAVEDAY
  • Challenging all students to get to know at least one student they currently don’t know well
  • Asking older students to “adopt” younger student in their school and have them serve as their “buddy” throughout the school year
  • Writing positive letters and anonymously deliver them to students and adults
  • Writing compliments and happy comments on post-it notes and place on lockers, desks, and mirrors
  • Creating positive and encouraging messages with chalk on the sidewalks around the school

 

For additional activities, as well as how to start a SAVE Promise Club, please visit: http://nationalsave.org.

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP’s mission is to prevent gun violence (and other forms of violence and victimization) BEFORE it happens by educating and mobilizing youth and adults to identify, intervene and get help for at-risk individuals. SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human-side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation.

 

For more information, visit www.sandyhookpromise.org or call 203-304-9780.

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Media Contact:

Dini von Mueffing Communications

Stephanie Morris

stephanie@dvmcpr.com | 646-650-5005

Sandy Hook Promise Partners with the New Jersey Department of Education to Train Students on Gun Violence Prevention


FOR IMMEDIATE RELEASE

Thursday, October 18, 2018

Media Contact:

Dini von Mueffing Communications

Stephanie Morris stephanie@dvmcpr.com 646-650-5005

 

New Jersey Department of Education

Carmen Cusido

carmen.cusido@doe.nj.gov

(609) 376-9072

 

Sandy Hook Promise Partners with the New Jersey Department of Education to Train Students on Gun Violence Prevention

Sandy Hook Promise (SHP) is proud to announce that it is partnering with the New Jersey Department of Education (NJDOE) to help train its students, educators, and school administrators on ways to identify, assess, intervene, and get help for those exhibiting at-risk behaviors through its Start With Hello, Say Something, and SOS Signs of Suicide programs. More than 115,000 students in 10 school districts across the state will receive training through the STOP School Violence Act. The NJDOE was awarded $1 million from the U.S. Department of Justice to support school violence prevention and has awarded SHP $626,000 from the grant award for this endeavor.

“We are proud to work with New Jersey’s Department of Education to teach teachers, students, and others how to spot and report at-risk behaviors before violence occurs,” said Mark Barden, co-founder and managing director of Sandy Hook Promise and father of Daniel, a child who was killed in the Sandy Hook Elementary tragedy in Connecticut in 2012.

“Sandy Hook Promise is being proactive in helping keep our children safe, and I’m happy we’re partnering with them on this initiative,” said New Jersey Department of Education Commissioner Lamont O. Repollet.

The Start With Hello, Say Something, and SOS Signs of Suicide are part of SHP’s Know the Signs programs.

Start With Hello trains students to be more socially inclusive and connected to one another. Say Something trains students to recognize signs, especially on social media, of an individual who may be a threat to themselves or others and how to reach out to a trusted adult. The SOS Signs of Suicide program teaches students, educators, and school administrators how to spot the warning signs of youth suicide and how to intervene before self-harm occurs. To date, Sandy Hook Promise has trained over 3.5 million youth and adults in at least one of its Know the Signs programs in all 50 states. The programs are credited with having helped avert multiple school shooting plots, numerous teen suicides, and other acts of violence and self-harm.

 

The STOP School Violence Act was introduced in the House of Representatives before the tragedy at Marjory Stoneman Douglas High School in February 2018. It builds off the research and lessons learned from mass school shootings and scales proven, evidence-based early intervention programming to schools across the country to prevent future acts of violence. Lawmakers passed and signed into law in March as part of the FY2018 omnibus funding bill. Sandy Hook Promise proudly worked with a bipartisan group of representatives to write and pass this legislation.

 

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