Harrowing Short Film Recognized as Outstanding Commercial of 2019
FOR IMMEDIATE RELEASE
Newtown, CT – On Saturday, September 19, Sandy Hook Promise, Smuggler Productions, and BBDO New York were honored with the prestigious Emmy Award for Outstanding Commercial of 2019 for “Back-to-School Essentials,” the short film that gives voices to students’ fears that school shootings have become the new normal. The Television Academy of Arts and Sciences selected this PSA over ads by Apple, Amazon, Jeep, and P&G for the Creative Arts category presented via live stream ahead of the 72nd Annual Emmy Awards telecast.
“We are honored and humbled that the Academy chose to recognize ‘Back-to-School Essentials’ for Outstanding Commercial. As a nonprofit organization, our mission is to end school shootings and prevent violence that harms children. The only way that can happen is if parents understand the real fears our kids have, and take action, including learning the warning signs of potential violence and speaking up,” said Nicole Hockley, co-founder and managing director of Sandy Hook Promise and mother of Dylan who was killed in the Sandy Hook tragedy. “We are grateful to our creative partners, BBDO New York and Smuggler Productions, for helping us develop innovative ways to reach as many people as possible with this life-saving message — and to our media partners for the donated airtime that brings the PSA into millions of homes nationwide.”
“Back-to-School Essentials” is the latest in a series of short film PSAs by Sandy Hook Promise and BBDO New York that include the viral sensations “Evan” and “Point of View,” along with “Tomorrow’s News” and “Monsters Under the Bed,” that have amassed a combined 230 million+ views worldwide. The goal of these productions is to emphasize that school shootings are preventable when you “know the signs.”
To date, more than 12 million people nationwide have participated in Sandy Hook Promise’s proven Know the Signs programs that focus on prevention to help end the epidemic of gun violence by training youth and adults how to identify at-risk behavior and intervene to get help before a tragedy can occur. Through these no-cost programs, Sandy Hook Promise has averted countless school shooting plots, teen suicides, and other acts of violence.
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About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national nonprofit organization with a mission to end school shootings and create a culture change that prevents violence and other harmful acts that hurt children. Through its life-saving, evidence-informed Know the Signs prevention programs, SHP educates and empowers youth and adults to recognize, intervene, and get help for individuals who may be socially isolated and/or at risk of hurting themselves or others. SHP is a moderate, bipartisan organization that supports sensible policy solutions that address the human side of gun violence and make schools safer. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.
Media Contact:
Aimee Thunberg, Communications Director, Sandy Hook Promise [email protected] | 646-761-5579