Nicole Hockley

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Mother of Dylan, who was killed in the Sandy Hook Elementary School tragedy on December 14, 2012

Nicole Hockley is co-founder and managing director of Sandy Hook Promise where she oversees organizational strategy, marketing, and development of the acclaimed Know the Signs violence prevention programs.  Under her leadership, the Sandy Hook Promise is effectively turning tragedy into transformation, averting multiple school shooting plots, teen suicides, and countless other acts of violence in schools across the country. 

Nicole is a sought-after speaker and editorial contributor on the warning signs of someone who may be in crisis or at-risk of harming themselves or others, and how to take action to intervene. She has delivered several TEDx Talks and been featured in Newsweek, TIME, InStyle, and People, among countless other media outlets. 

Based on Nicole’s extensive background in strategic marketing and communications for companies in the U.S. and in the U.K., Sandy Hook Promise is rapidly becoming a household name, with ever-growing awareness for its award-winning and provocative PSA campaigns. The Emmy-winning Back-to-School Essentials and Evan videos have been seen by hundreds of millions worldwide, kick-starting important conversations about school safety and actions everyone can take. 

When she’s not hard at work encouraging more people to “know the signs” to prevent gun violence, Nicole is busy parenting and having fun with her teenage son, Jake, and their dog, Angel, in their Newtown, CT home. 

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