Sandy Hook Promise National Say Something Action Week




Media Advisory 

           September 22, 2015            

Press Contact

Nicole Hockley

Sandy Hook Promise



Sandy Hook Promise National Action Week to

Empower Young People to “Say Something” and Save Lives!


National Say Something Week, October 19 – 23, 2015,

teaches youth how to recognize and respond to potential threats



When it comes to acts of violence, including suicide and threats to others, most are communicated in some way before the incident occurs. In fact, in 4 out of 5 school shootings, the attacker told people of his/her plans ahead of time and 70% of people who die by suicide told someone of their intention or gave some type of warning or indication. Imagine how many of these tragedies could be averted if someone said something?


That’s the problem Sandy Hook Promise wants to solve. Their free program, “Say Something”, teaches students in grades 6 -12 how to recognize warning signs, signals and threats, especially in social media, from friends or individuals who may want to hurt themselves or others and then to intervene and Say Something to a trusted adult to get help. The program is based on research conducted by Dr. Dewey Cornell and Dr. Reid Meloy, two leading national experts in threat assessment and intervention.


“Most of the time, warning signs of violence are communicated in advance, such as on social media, or can be observed in a person’s behavior.  Unfortunately, not everyone knows what to do with that information,” said Mark Barden, Managing Director of Sandy Hook Promise and father of 7-year-old Daniel Barden who was killed at Sandy Hook Elementary School.  “Young people are the eyes and ears of their schools and community.  We can teach them how to properly identify and report threats, keeping themselves, their friends and their family safe.  They have the power to save lives.”


All schools and youth organizations are encouraged to register to participate in Say Something Week at and help their students be trained in how to prevent tragedies and “Say Something” to a trusted adult.  By participating they may also be eligible to apply for a special $10,000 “Say Something” award. (Rules and the entry form are on the website.)


“Our Say Something program has the potential to protect thousands of children,” said Nicole Hockley, Managing Director of Sandy Hook Promise and mother of 6-year-old Dylan Hockley who was also killed in the Sandy Hook tragedy.  “We want schools and youth organizations across the country to join us October 19-23 in raising awareness, educating students and the community and saving lives.  Imagine how many families could be spared the agony of losing a loved one if teens knew how to Say Something about their peers who may be threatening to hurt themselves or others.”


Participating schools and youth organizations will be given digital access to no-cost and easy to implement Say Something training materials, presentations and a planning guide. The training can be done in an assembly, classroom or through student leaders and only takes 25-45 minutes. 





About Sandy Hook Promise

Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut. We are led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012 that claimed the lives of 20 first-graders and 6 educators. Sandy Hook Promise is focused on preventing gun violence (and all violence) BEFORE it happens by educating and mobilizing parents, schools and communities on mental health and wellness programs that identify, intervene and help at-risk individuals. SHP is a moderate, above-the-politics organization that supports sensible non-policy and policy solutions that protect children and prevent gun violence. Our intent is to honor all victims of gun violence by turning our tragedy into a moment of transformation. Make the Promise at


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“It all boils down to the bravery of the students"

“It all boils down to the bravery of the students that came to the school officials that kind of broke it up. Those threats were to make a specific attack with a firearm by two students.”

Amazing teens stopped a school shooting plot against their high school in Indiana when they decided to #SaySomething!

Read more:

The Race to Reliability Challenge


Together, we can build technology to promote firearms safety and save lives. Innovators around the globe are working to develop technologies that prevent the misuse of firearms in an effort to reduce accidents, injuries and death. Learn more about these innovators participating in the Smart Tech Challenges Foundation's Race to Reliability Challenge and vote for your favorite!

Visit for more!

Letter from Sandy Hook victim's mother to father of slain reporter Alison Parker: I understand your pain, but there is hope

Nicole and DylanThis week was a bad week.

I was already highly sensitive as I prepared for yet another "back to school" season — my third since my 6-year-old son Dylan was murdered at Sandy Hook Elementary School, alongside 19 of his friends and six educators.

Watching yellow buses on my street and seeing a never-ending stream of "first day" photos on social media makes me even more painfully aware of the gaping hole in my life, once filled by my gorgeous, laughing blue-eyed boy.

Then the text came: "There was a shooting this morning in VA," followed by a recommendation for me to stay away from all media as it had happened on live television.

We Remember Alison Parker and Adam Ward


With broken hearts, Sandy Hook Promise would like to send our deepest sympathy and condolences to everyone at WDBJ7 in Virginia after the horrific on-air shooting of 2 of their employees, Alison Parker and Adam Ward.

Our thoughts are also with a 3rd victim who was shot and wounded during the interview.

Four Gun Laws have Drastically Reduced Suicide Rates

The lead author of a new study that found 4 gun laws have had a major impact on firearm suicide rates said, "When you make a highly lethal method of suicide harder to access, you’re going to lower the suicide rate.”

One example: In 11 states with waiting periods, a longer waiting period led to a lower gun suicide rate. Gun locks were also attributed to a 68% lower gun suicide rate. Gun safety laws save lives! Check out more from the study here:

Tragic: 2 Year Old Unintentionally Shoots and Kills Father

There has been a horrific uptick in headline-making child involved shootings the last few days, including at least 2 where children have shot and killed their parents.

We must do more to keep guns safely stored and away from children in order to avoid preventable tragedies like these. Please visit to learn how to keep your firearms safe and secure. #‎KeepItSafeAndSecure

VA Tech Shooting Survivor Says School Violence is Preventable

“The key to preventing school violence is creating a safe environment where students feel comfortable recognizing and reporting behavior they think could be dangerous."

In a moving speech, Virginia Tech shooting survivor Kristina Anderson talks about how gun violence is preventable when people know which signs to look for and how to report dangerous behavior. Read from her talk here: