Blog

Participate in a Moment of Silence on December 14

Join Americans across the country in participating in a moment of silence on Facebook to mark five years since the tragedy at Sandy Hook Elementary and raise funds to protect more children from gun violence.

Read more

SHP Launches New PSA "Tomorrow's News" and "The Dreaming Kind" A New Original Song by Sheryl Crow

 SHLogo.jpg

FOR IMMEDIATE RELEASE 

Sandy Hook Promise Launches “Tomorrow’s News” PSA and “The Dreaming Kind”  

An Original Song by Sheryl Crow for the 5-Year Remembrance  

of the Sandy Hook School Tragedy 

 

Donations from the PSA and proceeds from the song will benefit Sandy Hook Promise  

as it launches a campaign to raise over $1 million to aggressively expand its  

Know The Signs gun violence prevention programs 

 

Newtown, CT - December 11, 2017 – Today, Sandy Hook Promise (SHP) will debut “Tomorrow’s News,” its latest PSA, and “The Dreaming Kind,” an original song by Sheryl Crow on ABC’s Good Morning America during the 8 AM hour.  Donations from the PSA and proceeds from downloads of the song will benefit Sandy Hook Promise’s lifesaving educational programs. 

 

“Tomorrow’s News,” a new PSA created with BBDO New York, follows the success of last year’s video “Evan,” which has received over 150 million views and helped reframe the conversation on gun violence prevention.  As with “Evan”, the “Tomorrow’s News” PSA builds on signs exhibited by individuals who may hurt themselves or others that are often missed or not acted upon. The film shows a newscast covering a school shooting the day before it actually takes place to illustrate that.  We can learn to “Know the Signs” and take action today to prevent gun violence tomorrow.  BBDO, who received over 60 esteemed awards for “Evan” – including one of the top ads of 2016, donated all services and creative teams to make “Tomorrow’s News” for SHP.  View the PSA here.  

 

“It’s easy to know the right thing to do after it’s too late to do anything. In this PSA, we illustrate that when it comes to gun violence prevention, the stakes are too high to let that continue to be the case. We hope this moves people to support Sandy Hook Promise in expanding its Know the Signs programs,” said Greg Hahn, Chief Creative Officer of BBDO New York.  

 

“Tomorrow’s News” continues the conversation about the importance of knowing the signs of someone at risk and taking action.  In this video, viewers’ perspective of a mass shooting will be upended as they see how easy it is to miss the signs or grapple with what to do when the signs are there,” said Mark Barden, Managing Director and co-founder of Sandy Hook Promise, and father of Daniel, who was 7-years old when killed in the Sandy Hook Tragedy.  “The work of Sandy Hook Promise focuses on preventing gun violence before it starts. “Tomorrow’s News” is a powerful reminder that everyone can prevent a tragedy when they know the signs.” 
 

“The Dreaming Kind”, written and sung by nine-time Grammy award winner Sheryl Crow for Sandy Hook Promise, is a song about tragedy turned to transformation and hope. It speaks to the pain our country has endured as tragedies are “getting hard to watch,” yet represents the voice of the families who founded and lead Sandy Hook Promise as well as supporters nationwide by saying: 

“I’m giving it all I got; there’ll be no more wasting precious time; giving it all I got; and nothing’s ever going to change my mind.” 

“The Dreaming Kind” is available as a name-your-price download on SherylCrow.bandcamp.com with a minimum contribution of .99 cents, with download proceeds going to Sandy Hook Promise. Contributions greater than .99 cents are of course accepted and appreciated.  

 

The video for “The Dreaming Kind” was filmed on location in Nashville and directed by Gus Black. The elegant and understated black and white film features Crow and her niece. The elegiac yet hopeful message reminds the viewer to “Never Forget – December 14, 2012.” Watch the video here

 

“The tragedy in Newtown 5 years ago and the countless lives lost in mass shootings since have weighed heavily on my heart. I felt compelled to write “The Dreaming Kind” for the incredible people at Sandy Hook Promise (SHP) who work so hard every day to combat gun violence. The extraordinary work this organization does to educate and protect our nation from further bloodshed gives me hope for a better tomorrow. I hope this song will inspire the same feeling in those who hear it," said Sheryl Crow.  

 

“We are grateful to Sheryl for her extraordinary generosity.  Every time I listen to the song, it immediately brings me to tears.  Not only does it perfectly capture the emotion of our loss and everyday losses in our country, but I believe it epitomizes everything we do at Sandy Hook Promise to move forward and create real change.  We know it will resonate with people everywhere and drive people to learn more about Sandy Hook Promise’s gun violence prevention programs and the positive impact they are having,” said Nicole Hockley, Managing Director and co-founder of Sandy Hook Promise, and mother of Dylan, who was 6-years old when he was killed in the Sandy Hook tragedy. “The funding from the song’s downloads will help us accelerate training, which we deliver at no cost, to millions of youth and adults nationwide.” 

 

On Thursday, December 14th, Sandy Hook Promise also invites everyone to participate in a “moment of silence” via Facebook Live to commemorate the 5-year remembrance and those lost in the Sandy Hook Shooting.  

 

In three years, SHP has trained over 2.5 million youth and adults across all 50 states with its evidenced-based, no cost Know The Signs violence prevention programs. The programs focus on how to recognize the signs of at-risk behaviors and take action to intervene BEFORE individuals turn violent and hurt themselves or others.  

 

SHP’s four Know The Signs violence prevention programs – which include Start With Hello, Say Something, Signs of Suicide and Safety Assessment & Intervention - are offered free to schools and youth organizations across the country.  SHP’s programs have helped stop multiple school shootings, suicides and other acts of violence, as well as reduced incidences of bullying and helped many young people get the mental health services they need.   

 

About Sheryl Crow: A nine-time GRAMMY AWARD recipient, Sheryl Crow is an American music icon. Her eight studio albums have sold 35 million copies worldwide; seven of them charted in the Top 10 and five were certified for Multi-Platinum sales. In addition to such No. 1 hits as “All I Wanna Do,” “Soak Up the Sun” and “The First Cut Is the Deepest,” Crow has lofted 40 singles into the Billboard Hot 100, Adult Top 40, Adult Contemporary, Mainstream Top 40 and Hot Country Songs charts, with more No. 1 singles in the Triple A listings than any other female artist. Many artists have collaborated with her on special projects, including the Rolling Stones, Eric Clapton, Smokey Robinson and Tony Bennett. She is known as well for her passionate support of multiple charities, including City Of Hope, Stand Up To Cancer, The World Food Program, Feeding America, ADOPT A CLASSROOM, the TJ Martell Foundation, the Elton John AIDS Foundation, MusiCares, the Special Olympics, STOMP Out Bullying and many other worthy causes. For more information, visit SherylCrow.com. 

 

About BBDO: BBDO’s mantra is “The Work. The Work. The Work.”  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content.  For ten years in a row, BBDO has been the most creative agency network in the world in The Gunn Report.  More recently, BBDO was ranked the most awarded agency network across all marketing communications in The Directory Big Won for the 12th time in the 13 years since this ranking was first published.  In addition, BBDO has been named Network of the Year at Cannes six times and has been chosen Agency of the Year multiple times by every leading industry trade publication.  

BBDO is part of Omnicom Group Inc. (NYSE-OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. 

 

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut. SHP is led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012.  SHP’s mission is to prevent gun violence (and other forms of violence and victimization) BEFORE it happens by educating and mobilizing youth and adults to identify, intervene and get help for at-risk individuals. SHP is a moderate, above-the-politics organization that supports sensible program and policy solutions that address the “human-side” of gun violence by preventing individuals from ever getting to the point of picking up a firearm to hurt themselves or others. Our words, actions and impact nationwide are intended to honor all victims of gun violence by turning our tragedy into a moment of transformation.  

For more information, visit www.sandyhookpromise.org or call 203-304-9780. 

 

### 

Media Contacts:  

Dini von Mueffling Communications 

Stephanie Morris/Janine Brady 

Stephanie@dvmcpr.com / Janine@dvmcpr.com 

646-650-5005 / 646-741-7117 

 

Warner Bros. Records  

Rick Gershon  

rick.gershon@wbr.com 

818-953-3473   

 

Tomorrow's News

Watch Sandy Hook Promise’s powerful new video, “Tomorrow’s News,” which portrays the devastating impact of gun violence – and the many opportunities we have to prevent it. It might make some feel uncomfortable – but we don't think anyone should ever feel comfortable about gun violence.

We hope you'll watch all the way through:

Read more

"The Dreaming Kind" by Sheryl Crow

Sheryl Crow wrote "The Dreaming Kind" to honor the five-year mark of the shooting at Sandy Hook Elementary School, where several of our loved ones were killed on December 14, 2012.

Read more

Call Your Representative to Reject the Dangerous Concealed-Carry Reciprocity Bill

At any moment, the House could vote on H.R. 38, a bill that would make it easier for dangerous people to carry concealed weapons and take loaded guns into schools.

Read more

Sandy Hook Promise to Host Inaugural New York City Benefit Evening Honoring Vice President Joe Biden and PepsiCo Chairman and CEO Indra Nooyi with Performance by Sheryl Crow, Hosted by Gayle King

 SHLogo_URL.jpg

FOR IMMEDIATE RELEASE                                                                                        

Media Contact:

Dini von Mueffling Communications

Stephanie Morris

Stephanie@dvmcpr.com

646-650-5005

 

Sandy Hook Promise to Host Inaugural New York City Benefit Evening

Honoring Vice President Joe Biden and PepsiCo Chairman and CEO Indra Nooyi

with Performance by Sheryl Crow, Hosted by Gayle King

 

The benefit will highlight achievements in gun violence prevention, and commemorate the 5-year remembrance of the shooting at Sandy Hook Elementary School

 

Newtown, CT – On Tuesday, December 12th, leading gun violence prevention organization Sandy Hook Promise (SHP) will host its inaugural New York City Benefit Evening at The Plaza Hotel.

 

In the spirit of turning tragedy into positive action, the event will celebrate the strides SHP has made in gun violence prevention and mental health and wellness.  SHP will honor Vice President Joe Biden and Indra Nooyi, for their extraordinary commitment to gun violence prevention. 

 

“We are honored to recognize Vice President Biden and PepsiCo Chairman and CEO Indra Nooyi at our first New York City benefit. They are incredible champions of our efforts to help stop violence before it starts,” said Nicole Hockley, Managing Director and co-founder of Sandy Hook Promise, and mother of Dylan, who was 6-years old when he was killed in the Sandy Hook tragedy.

 

In addition to celebrating their successes and looking ahead to the future, the event will also commemorate the 5-year remembrance of the shooting at Sandy Hook Elementary School. CBS This Morning anchor Gayle King will serve as host, with Sheryl Crow providing the entertainment for the evening.

 

In less than three years, SHP has trained over 2 million people across all 50 states with its evidenced-based Know The Signs violence prevention programs. The programs focus on mental health & wellness, identification of at-risk behaviors and how to take action and get help before a situation escalates. 

 

SHP’s four Know The Signs violence prevention programs – which include Start With Hello, Say Something, Signs of Suicide and Safety Assessment & Intervention - are offered free to schools and organizations across the country.  SHP’s programs have helped stopped multiple school shootings, suicides and other acts of violence, as well as reduced incidences of bullying nationwide, and helped many young people get the mental health services they need.  Proceeds from the evening will help fund these life-saving programs.

 

“After experiencing the greatest of losses, Mark Barden and Nicole Hockley started Sandy Hook Promise with the goal of making this country safer for other children,” said Vice President Joe Biden. “It has been an immense honor to stand next to Mark and Nicole for the past five years, and I intend to continue working with them until no parent has to suffer the loss of a child as a result of gun violence. We have much more work to do. “

 

 

“I am so deeply honored and touched to be recognized by the families of Sandy Hook Promise. While nothing we do or say can soothe the anguish of losing a child, we are proud to stand shoulder to shoulder with these courageous and resilient families, and anyone who shares our dream of a safer world,” said Indra Nooyi.

 

2017 has been a groundbreaking year for SHP.  It recently launched Say Something Digital.  The program is based on SHP’s Say Something violence prevention program, and gives schools the option to train students in the program by simulating real-world scenarios in an interactive digital course.  SHP is also launching the Say Something Anonymous Reporting System, which allows youth and adults to submit secure and anonymous safety concerns to help identify and intervene upon at-risk individuals BEFORE they hurt themselves or others. The system allows for tips to be submitted through the web, toll-free crisis line or with the Say Something app on their mobile phone.

 

Earlier this year, SHP joined forces with SAVE (Students Against Violence Everywhere) to work together to help sustain SHP’s programs though SAVE’s 2200 student clubs in schools across the country. SHP also added the important and impactful Signs of Suicide (SOS) Prevention Program to its Know The Signs programs. SOS is aimed at middle and high schools, and combines an educational curriculum that raises awareness about suicide and depression, as well as depression screening to identify youths at risk.  

 

SHP has made great strides in the gun violence prevention space, however there is still much work to be done. Over a half million acts of gun violence occur annually in the U.S. Every day, 314 people are shot, and of those 41 are children under the age of 18.  SHP believes that gun violence is preventable when you know the signs.  Their mission is to train youth and adults in their Know The Signs programs, and to stop violence BEFORE it starts.

 

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut. We are led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012 that claimed the lives of 20 first-graders and 6 educators. SHP is focused on preventing gun violence (and other forms of violence and victimization) BEFORE it happens by educating and mobilizing youth and adults on mental health and wellness programs that identify, intervene and help at-risk individuals. SHP is a moderate, above-the-politics organization that supports sensible non-policy and policy solutions that protect children and prevent gun violence. Our intent is to honor all victims of gun violence by turning our tragedy into a moment of transformation.

 

For more information, visit www.sandyhookpromise.org or call 203-304-9780.

 

###

Sandy Hook Promise Commends Senators on Bipartisan Background Check Legislation

 SHLogo_URL.jpg

FOR IMMEDIATE RELEASE                                                                                                 

Dini von Mueffing Communications

Stephanie Morris

Stephanie@dvmcpr.com

646-650-5005

 

Sandy Hook Promise Commends Senators for Introducing

Common Sense Background Check Legislation

Senators on Both Sides of the Aisle Introduce the “Fix NICS Act”

to Strengthen Background Checks

 

Newtown, CT – November 16, 2017 – Earlier this month, as the investigation unfolded in Sutherland Springs, TX, we learned that the deadly shooting could have been averted had authorities properly reported the shooter’s violent history. However, due to this lapse in the system, we witnessed the heartbreaking and grave consequences.

 

In light of this incident, we praise U.S. Senators John Cornyn (R-TX,) Chris Murphy (D-CT), Tim Scott (R-SC) and Richard Blumenthal (D-CT) along with Senators Orrin Hatch (R-UT), Dianne Feinstein (D-CA), Dean Heller (R-NV), Jeanne Shaheen (D-NH) for introducing the Fix NICS (National Instant Background Check System) Act.

 

The legislation aims to strengthen background checks, hold agencies accountable for reporting a perpetrators violent past, as well as looks to create a Domestic Abuse and Violence Prevention Initiative to ensure that states have adequate resources and incentives to share all relevant information with NICS showing that a felon or domestic abuser is excluded from purchasing a firearm.

 

“In the past 45 days, we have witnessed two of the worst mass shootings in modern history. I applaud these Senators for taking the crucial step to introduce this commonsense legislation that will improve background checks, keep all agencies accountable, and most importantly create a safer America. We have lost too many innocent lives. The time to act is now,” said Nicole Hockley, co-founder and managing director of Sandy Hook Promise, and the mother of Dylan, who was killed in the Sandy Hook Elementary tragedy.

 

About Sandy Hook Promise: Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut. We are led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012 that claimed the lives of 20 first-graders and 6 educators. SHP is focused on preventing gun violence (and other forms of violence and victimization) BEFORE it happens by educating and mobilizing youth and adults on mental health and wellness programs that identify, intervene and help at-risk individuals. SHP is a moderate, above-the-politics organization that supports sensible non-policy and policy solutions that protect children and prevent gun violence. Our intent is to honor all victims of gun violence by turning our tragedy into a moment of transformation.

 

For more information, visit www.sandyhookpromise.org or call 203-304-9780.

 

###

Sandy Hook Promise Hosts 1st Ever Ohio Statehouse Advocacy Day

 SHLogo_URL.jpg

FOR IMMEDIATE RELEASE                                                                  

Media Contact:

Dini von Mueffling Communications

Stephanie Morris

stephanie@dvmcpr.com

646-650-5005

 

Sandy Hook Promise Hosts 1st Ever Ohio Statehouse Advocacy Day

 

Mark Barden to moderate Violence Prevention Strategies Panel

 

 

WHAT: As part of Sandy Hook Promise’s (SHP) 1st ever Ohio Statehouse Advocacy Day, co-founder and managing director Mark Barden will convene a panel of Ohio experts to discuss violence prevention strategies and policies. Following the panel briefing, Ohio Promise Leaders will meet with state Representatives and Senators to advocate for the Ohio General Assembly to enact gun violence prevention policies. Interested members of the public are also invited to attend.

 

Media is invited to attend the panel briefing at Ohio Statehouse Atrium. Please email Stephanie Morris at stephanie@dvmcpr.com to request individual interviews.

 

WHEN:                 Wednesday, November 15, 2017

TIME:                    Panel: 10:45 AM EST – 12:00 PM EST

WHERE:                Ohio Statehouse – Atrium (Columbus, OH)

WHO:                    Panel Participants include:

  • Mark Barden, Cofounder and Managing Director, Sandy Hook Promise
  • Terry Russell, Executive Director, National Alliance on Mental Illness-Ohio
  • Kathy Oberlin, Director, Ohio Mental Health Network for School Success
  • Jo Simonsen, Family Systems Advocacy Director, Ohio Domestic Violence Network
  • Sandy Hook Promise Ohio Promise Leaders

 

 

About Sandy Hook Promise - Sandy Hook Promise (SHP) is a national, nonprofit organization based in Newtown, Connecticut. We are led by several family members whose loved ones were killed in the tragic mass shooting at Sandy Hook Elementary School on December 14, 2012 that claimed the lives of 20 first-graders and 6 educators. SHP is focused on preventing gun violence (and other forms of violence and victimization) BEFORE it happens by educating and mobilizing youth and adults on mental health and wellness programs that identify, intervene and help at-risk individuals. SHP is a moderate, above-the-politics organization that supports sensible non-policy and policy solutions that protect children and prevent gun violence. Our intent is to honor all victims of gun violence by turning our tragedy into a moment of transformation. For more information, visit www.sandyhookpromise.org or call 203-304-9780.